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Gap Analysis Global Communications

Submitted by centhall on May 24, 2008

Category: Miscellaneous
Words: 788 | Pages: 4
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Gap Analysis: Global Communications
Global Communications is planning an immediate implementation of a two pronged approach to gain a competitive edge along with venturing into global markets. The senior leadership team has met and is ready to roll out the plan to the Union, employees and shareholders. Leadership believes that GC’s problem is too much competition.
A situation analysis will be completed, identifying issues and opportunities. The two pronged approach from the stakeholder’s perspective with ethical dilemmas, will be reviewed. There will be an end-state vision and a gap analysis. At the end, a conclusion will be drawn, based on the information provided.

Situation Analysis
Issue and Opportunity Identification
Global Communications is an example of the declining telecommunications industry. There is too much competition, local, long distance and international markets are all competing. The stock value has decreased and the shareholders are wondering if the industry will rebound.

GC’s Board of Directors has approved the senior leadership’s two-pronged aggressive approach to enter and compete in local markets and to step up the globalization initiative. The business case showed by setting up new call centers in India and Ireland, there is an opportunity to reduce unit cost for handling calls by almost 40 percent. The plan is for GC to transform into a global corporation within three years.

Stakeholder Perspectives/Ethical Dilemmas
GC’s shareholders, employees and the Union are all concerned about the new strategy. They all understand that the telecommunications industry is changing and there has to be some concessions but, what happen to the communication within the organization?
The shareholders are concerned about the diminishing returns. Three years ago, their stock traded at $28 per share, today’s value is $11. This is more than 50 percent...

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