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Submitted by netniki on April 28, 2008
Category: Business
Words: 1282 | Pages: 6
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Gap Analysis: Global Communications
Global Communications is under tremendous economic pressure along with other telecommunications companies in an industry struggling to compete with the increasing global market. Global Communications is facing numerous issues and has many opportunities as they implement strategies to introduce new products and services, increase technological sophistication, and expand into the global market. Global Communications has, and will continue to experience ethical dilemmas and conflicts among stakeholders as they find ways to increase growth, reduce costs, and struggle to increase profitability while maintaining effective organizational communication.
Situation Analysis
Issue and Opportunity Identification
Global Communications stocks have experienced a depreciation of more than 50% of their value over the past three years, and the confidence in the telecommunications industry is diminishing. The level of competition in the telecommunications industry has forced Global Communications to compete for the same business as the local, long-distance and International markets. For Global Communications to ensure survival in the competitive telecommunications industry, the company will be required to provide new services, technological sophistication, and identify actions that will reduce costs, grow their client base, and to maintain current shareholder satisfaction and enhance return on equity. The leadership team developed a plan and presented their ideas to the Board. The Board agreed with the decisions of the leadership team and supported the ideas of globalization, reducing unit costs through closing domestic call centers and shifting technical call centers to India and Ireland. Unfortunately, due to the methods of communication the leadership team chose to relay the results of the Board’s decision, the Technologies Workers Union experienced a lack of trust and support of the leadership team’s plan as...
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