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Submitted by Devilsluck on April 20, 2008
Category: Business
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Gap Analysis: Global Communications
Business in the telecommunication industry fluctuates tremendously fast. It is very important to keep up with the competition. To maintain an advantage takes even more work. The “grow or die” mentality is very alive in the telecommunication industry world. To simply stay at a stand still in the business would be committing business suicide.
Global Communications is a company that sees itself as a company in need of growth to survive. The current fall in its stock has the company thinking globally to help fix its current downslide. The current corporate leaders have devised a plan that would solve the company’s problems, but cause conflict with the current Union workers.
This is gap analysis of Global Communications. This analysis will go into detail about the ethical situation that has come into play since the proposal of Global Communications new business direction. This analysis will also go into the presentation of the new plan to the Union, and how the Union responded to the new plan.
Situation Analysis
Issue and Opportunity Identification
The current decline in Global Communication stocks have been devastation over the last three years. Once a powerhouse in the industry, Global Communications has seen its stock fall from twenty eight dollars a share to eleven dollars a share, and knows the current down slide will get worse if some changes are not made. The increase in competitors and the decrease in the company revenues forced the senior executives to devise a new plan to increase profits, cut company costs, and regain a competitive edge in the telecommunication industry.
To help rejuvenate the company senior leadership decided on a two prong reconstruction of the company.
Step one was the introduction of new services, focusing on small business and consumer customers. This would allow them to be served locally and with long-distance markets across the...
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