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Game Makers. The Game Makers is the story of George S. Parker and his brother?s
establishment of one of the biggest gaming empires in the history of gaming. ...
... this new technology. We should encourage game makers to make more educational
gaming so that children will learn too. As a new parent ...
... game units. With this increasing popularity, video game makers have targeted
a new audience of gamers, children. This has posed ...
... Also, numerous smaller independent video game makers pay a service fee to
EA to provide distribution services for their games. This ...
... CEO, Kolinske has diverted his attention on women segment and set apart a team which
comprises of well known female marketers and game makers to produce games ...
Submitted by apb37 on March 8, 2007
Category: Book Reports
Words: 933 | Pages: 4
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The Game Makers is the story of George S. Parker and his brother’s establishment of one of the biggest gaming empires in the history of gaming. The author, Philip E. Orbanes, examines the history of Parker Brothers throughout the one hundred years of its existence. This book is an educational and informative journey through the life of the Parker Brothers. He provides a quick, but descriptive story that covers everything from their first office in Salem, to the publishing of Monopoly in 1935, then making and losing millions developing and publishing games for the Atari VCS in 1982, to the closing of the Parker Brothers Salem office in 1991, including a slightly awkward period of Orbanes' hiring in 1979 to his resignation in 1990.
What drives The Game Makers as a compelling text is George S. Parker's ability to control company management. He ran the company, continued to contribute to the product line and kept his personal ego for Parker Brothers on track. The best part of the book came when it talks about the mistakes of his successors, how their deviations from George Parker's belief, and their mistakes, would eventually cause the company to fumble and not be the dominating company it once was. This decline occurred due to the downfall of an American institution as a result of pride, ego, and power struggles. The Parker Brothers tried breaking into the market of video games by developing star wars and a version of frogger for the Atari 2600. During this downfall they were completely focused on trying to become a great video game industry. They overworked their department and mismanaged the electronics department. While doing all this they didn’t think anything was wrong because they had the name the Parker Brothers and they believed that anyone would enjoy the games they came out with. It's the story of a company that grew too large too fast. They lacked the ability to look at the company and the gaming world rationally and instead rushed into to many...
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