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The game of advertising. The Game of Advertising Advertising is a tricky
game, and advertisers are a group of tricky individuals. ...
... beer so when the vendor is yelling out get your ice cold Old-Style they are advertising
for the beer company and giving them good exposure throughout the game. ...
... Unfortunately, it didn?t fall in place. Based on this past year?s game, it
appears that Super Bowl advertising is returning to normal. ...
... Unfortunately, it didn?t fall in place. Based on this past year?s game, it
appears that Super Bowl advertising is returning to normal. ...
... Another solution is to use in-game advertising for other products, like it was done
in ?The LOST Experience?, but so far there wasn't any large-scale game ...
Submitted by whitehat20 on November 2, 2005
Category: Miscellaneous
Words: 577 | Pages: 3
Views: 70
Popularity Rank: 87,378
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The Game of Advertising
Advertising is a tricky game, and advertisers are a group of tricky individuals. Their whole job is to find some new way of making you think that their product is better than the next guys. They will throw out tricky little catch words that make you think that you are receiving a deal or that you are special. These are all techniques that advertisers call weasel words. Advertisers want to trick you into buying their product. By knowing how they try and trick you, you can save yourself from being fooled.
The first thing that you see in this ad is a face of a female. You might first think that this would be a sex theme advertisement. I got this ad out of a female magazine and I think that it is saying “Hey, you could have skin like this.” She has blonde hair and blue eyes, and looks as though she just came out of the shower.
One of the next things that will catch your attention would be the bolded text under the picture. It states, “Dry, Red, uncomfortable skin doesn’t have to be anymore.” Just reading that sentence makes me itch my arms, and rub my face. That is exactly what the advertiser’s want you to do, make you fell like you need to go out and buy their product.
The bottle will catch your eye next. It does not look any different than any other bottle except that this one is “new”. Why is it new? Did they ad a new ingredient? No. The only thing that they did was flip the bottle from upside-down to right-side up. That is all that it takes to make a product “new”.
After the photos draw you in and get you interested in the product you are going to read the words in the ad. Advertisers try and keep the words small because the consumer is to busy to focus on the large words. The advertisers use a formula to determine the reading level. This is called the fog index. This advertisements fog index is 17.22. This is an extremely high fog index. There are 13 three-syllable words, which will make the fog...
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