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Future Of Olypic Marketing

IMPLICIT SIDE OF THE OLYMPIC GAMES: THE PAST, PRESENT AND FUTURE OF OLYMPIC MARKETING

2004

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Abstract

In the recent decades, marketing has become an inalienable part of a number of noncommercial events, including also Olympic Games. Marketing relationships have seriously determined the present profile of the Olympiad, that remains the greatest Event of modernity. The worldwide success of the Olympic Games has been dependent on the cooperation of the Olympic Committees and corporate sponsors, each of whom has different responsibilities and contributions in the overall success of the Games. Though Olympic Movement itself is non-for-profit in principle, Olympic marketing is now its critical part that generates funding necessary both for staging the Games and provision of all-round support to Olympic Family worldwide. The paper is dedicated to the analysis of Olympic marketing as the implicit side of Olympic movement; evaluation of past, present and future profiles of Olympic marketing.

19.08.04

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Outline Page
A. Introduction and objectives 1. Introduction 2. Hypothesis/Research Question 3. Aims and objectives of the research 4. Methodology and Methods of Enquiry / Structure of the research B. Development of Olympic marketing in historical perspective: a comprehensive data survey 1. Research literature review a. Monographs and multi-authors books b. Research articles c. On-line reports and researches 2. Olympic marketing in historical perspective: 776 B. C.- 392 A. D. 3. Renovation of Olympic movement and growing role of Olympic marketing in 18961980 4. New era of Olympic marketing: 1984-2000 C. Philosophy, structure and tendencies of Olympic Marketing development: a qualitative research analysis 1. Philosophy of Olympic marketing 2. The general structure of...