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Functions of Public Relations. ... Organizational Functions Public relations as a
organizational function helps define and achieve organizational objectives. ...
Functions of Public Relations Paper. ... The purpose of this paper is to explain
the organizational and societal functions of public relations. ...
Functions of Public Relations. Functions of Public Relations Public relations
is everywhere today. It is a practice that has become ...
functions of public relations. Functions of Public Relations Functions
of Public Relations The functions of public relations take ...
Functions of Public Relations. Functions of Public Relations The functions
of Public Relations (PR) divide loosely into two categories ...
Submitted by yardiegirl88 on October 16, 2007
Category: Business
Words: 262 | Pages: 2
Views: 475
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Functions of Public Relations Paper
a. Prepare a 1,050-1,400-word paper in which you explain the organizational (internal) and societal (external) functions of PR. You must use at least two credible, external resources (e.g. professional organization, textbook, journal articles, etc).
1. Organizational Functions
a. They must understand the attitudes and concerns of community, consumer, employee, and public interest groups and establish and maintain cooperative relationships with them and with representatives from print and broadcast journalism with these functions:
i. Media
ii. Community
iii. Consumer
iv. Industry
v. Governmental relations
vi. Political campaigns
vii. Interest-group representation
viii. Conflict mediation
ix. Employee and investor relations
b. Select an organization with which you are familiar, and identify and describe an issue or issues within that organization that would have both organizational and societal implications.
c. For the selected organization, explain why you selected this (these) issues and explain how you would address both the organizational and societal audiences for that organization.
The following provides several organizational (internal) and societal (external) functionssome functions are used for both PR functions:
Communications management
Relationship management
Media Relations
Publicity
Marketing communications
Employee relations
Investor relations
Social responsibility
Community relations
Consumer relations
Government affairs
Public affairs and issues management
References
1. http://www.bls.gov/oco/ocos086.htm
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