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Franchise vs. Business Opportunity. To the untrained eye, franchise and
business opportunity investments look pretty much the same. ...
... Franchising Vs. ... On-going Commitment In franchise agreement there is an ongoing ... In
license agreement or business opportunity there is no ongoing "royalty or ...
... An example of a franchise could be the fast-food chain McDonalds, which is well
known ... Unit 2 – Opportunity Vs Idea A Good Idea Is Not A Business It is ...
... Possibly arranging the franchise as a takeout and ... 4) Achievement the relative degrees
of relationship vs. ... successful of franchising his business; although he ...
Mcdonald’S Vs. ... were further hurt with the implementation of business practices such ...
This independence may lead to higher franchise owner satisfaction and may ...
Submitted by lazarini on March 11, 2008
Category: Business
Words: 1881 | Pages: 8
Views: 218
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To the untrained eye, franchise and business opportunity investments look pretty much the same. Both invite you to purchase a package of goods and services and business concepts. Both offer you the chance to capitalize on a business idea that has already proved to be successful. Both provide some training, handholding and access to a valuable marketplace.
In reality, though, there are huge differences between the two concepts. While these fundamental distinctions sometimes appear subtle, detecting and understanding them can help you protect yourself when you take the plunge into your new business.
If there's one telltale difference between a franchise and a business opportunity, it's the role of a trademark. The licensing of trademark rights is a hallmark of franchising: Every franchisee of a McDonald's, Subway or Holiday Inn is operating under a trademark license. The consistent image portrayed by these and other franchise systems symbolizes their strength in the marketplace, and is the direct result of a trademark license. If a program grants you the right to operate under a trademark owned by the seller, you're most likely looking at a franchise rather than a business opportunity.
Never underestimate the value of that trademark. The well-known marks of franchises like Burger King or Pizza Hut are powerful consumer magnets. This magnetism is created and maintained by years of national advertising-we've grown up with these brand names. The power of a franchise trademark is that it promises consumers constancy. When someone pulls off a road at the sight of a trademark on a sign, he or she knows exactly what to expect. Consequently, weaker marks, such as those of a new franchise system or those new to your area, don't have that same marketplace pull and won't be as valuable to the franchisee.
Franchises also put an emphasis on training and ongoing assistance in the operation of the business. The appeal of...
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