Foundation of Marketing - Barclays Premier
Barclays Premier League - Matches | Marketing Plan
Executive Summary
The total size of European football market is up to €15.7 billion in 2008/2009. It is proven that football industry stay strong under the pessimistic economic environment. In Europe, England’s Barclays Premier League, Spain’s La Liga, Germany’s Bundesliga, Italy’s Serie A and France’s Ligue 1 are recognized as “The 5” by organizations and supporters worldwide.
This paper explains the market analysis and current situation of games of who tops in the “The 5” – English Premier League, the world most successful football league. It also demonstrates how EPL manages the marketing part, by applying three marketing theories, which is consumer behavior, market segmentation and SWOT analysis. In the End, the last section is consist of the conclusion and recommendation.
Market Analysis
The market size of the football matches includes all the audiences from local and worldwide, who would willing to pay to watch Top-Division-Leagues. The market is mainly separated to two parts, numbers of attendance watching matches in stadiums and audience watching the broadcasting from the whole world. The rule of judging the market size of attendance is based on the total attendance of a year. The total attendance of EPL in 2009/2010 season is 13.4 million, which is higher than the total attendance of Germany’s Bundesliga (13.1 million) and Spain’s La Liga (11.1 million). The market size of broadcasting is judged by the UK broadcast income and international broadcast income, Premier League receives €1.27 billion from contracts of 2009/2010, which is top of the European league (closest rival is Italy’s Serie A €915 million).
From the statistics of ESPN, it is shown that the growth rate of average attendance per match is negative in recent years. In 2011/2012, the number of average attendance is 34,520 on 6th of November, which is lower than the last season's figure, 35,283, moreover, it is recorded that the
Executive Summary
The total size of European football market is up to €15.7 billion in 2008/2009. It is proven that football industry stay strong under the pessimistic economic environment. In Europe, England’s Barclays Premier League, Spain’s La Liga, Germany’s Bundesliga, Italy’s Serie A and France’s Ligue 1 are recognized as “The 5” by organizations and supporters worldwide.
This paper explains the market analysis and current situation of games of who tops in the “The 5” – English Premier League, the world most successful football league. It also demonstrates how EPL manages the marketing part, by applying three marketing theories, which is consumer behavior, market segmentation and SWOT analysis. In the End, the last section is consist of the conclusion and recommendation.
Market Analysis
The market size of the football matches includes all the audiences from local and worldwide, who would willing to pay to watch Top-Division-Leagues. The market is mainly separated to two parts, numbers of attendance watching matches in stadiums and audience watching the broadcasting from the whole world. The rule of judging the market size of attendance is based on the total attendance of a year. The total attendance of EPL in 2009/2010 season is 13.4 million, which is higher than the total attendance of Germany’s Bundesliga (13.1 million) and Spain’s La Liga (11.1 million). The market size of broadcasting is judged by the UK broadcast income and international broadcast income, Premier League receives €1.27 billion from contracts of 2009/2010, which is top of the European league (closest rival is Italy’s Serie A €915 million).
From the statistics of ESPN, it is shown that the growth rate of average attendance per match is negative in recent years. In 2011/2012, the number of average attendance is 34,520 on 6th of November, which is lower than the last season's figure, 35,283, moreover, it is recorded that the