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Submitted by parallel_chase on October 14, 2006
Category: Business
Words: 746 | Pages: 3
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Popularity Rank: 71,643
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I. TYPE OF RETAIL CHANNEL
Fossil sells its products in retail locations in the United States through a diversified distribution network that includes department stores and specialty retail locations. Department stores include Neiman Marcus, Saks Fifth Avenue, Bloomingdales, Nordstrom, Federated/Macy’s, May Department Stores, and Dillard’s, as well as stores such as JC Penney, Kohls, and Sears. In addition, Fossil sells private label products through mass market stores such as Wal-Mart, Target, and Kmart.
II. REASONS FOR CHOOSING THE CHANNEL
The reason for the choosing the specialty store as a retail channel was, the variety of products offered by Fossil Inc. at a specialty store is not offered through any of its other channels. Fossil sells its products to department stores and specialty retail stores in over 90 countries worldwide through 13 company-owned foreign sales subsidiaries and through a network of approximately 52 independent distributors. The company’s products are distributed in the Asia Pacific region, Europe, Central and South America, Canada, the Caribbean, Mexico, and the Middle East. Products are offered in 23 international company-owned retail stores, which include 19 accessory retail stores in international markets and four multi-brand watch stores in Switzerland. Additionally, products are sold through independently owned Fossil retail stores and kiosks in international markets.
III. COMPANY BACKGROUND
Fossil designs, develops, markets, and distributes contemporary, high-quality fashion watches and accessories. The company developed the FOSSIL brand name to convey a distinctive fashion, quality, and value message and a brand image reminiscent of an earlier era that suggests a time of fun, fashion, and humor.
A. HISTORY
“Fossil was the first American brand to bring value and style to the watch category transforming the...
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