Ford Case Study

Below is one of our free research papers on Ford Case Study. If the term paper below is not exactly what you're looking for, you can search our essay database for other topics or order a custom essay.

Ford Case Study

The main points of the case study are:-

. Ford Motor Co. has continuously been number 2 to General Motors Corp.
in the automotive industry.

. Ford's CEO in 1999, Jacques Nasser tried to push IT in the automotive
industry, but failed at most of the attempts, causing a major loss to
the company.

. Nasser introduced cars high in technology, looking to make more money
on service fees.

. Nasser also created the Wingcast telematics unit, allowing users to
utilize their cars as internet portals.

. He formed Covisint (a B2B auction site), trying to sell custom-built
cars directly to consumers.

. Nasser also began forming ventures with different high-tech companies,
such as Yahoo and Qualcomm Inc., to give workers the opportunity to
each have a computer.

. In 2002, Ford lost $1,913 per vehicle and its stocks dropped by 1.8%.,
leaving them at $9 a share.

. Ford's new CIO Marv Adams plans to cut a total of $450 million from
the IT budget.

. Adams created Project Edison, meant to standardize all IT processes
and consolidate all servers in larger servers.

. The goal is to cut production cost by $700 per vehicle, using a "Back
to Basics" strategy.

. Adams created Project Renaissance, increasing Ford's insourcing (from
30% to 70%) thus having more skilled IT workers within the company and
not having to rely on outside companies which are more expensive.

. Also created was Project Rigorous Execution, which uses bar-coding,
sensors and software to track the progress of a vehicle's assembly and
is aimed at improving product quality.

. Information from other sources - warranty, quality system, problem and
call centre information, is also being used to keep check on completed
vehicles, reducing the number of vehicle recalls.

. Collaboration technology can cut costs in product development by
reducing the number of prototypes required before a vehicle is
approved.

. Adams also wants...

Saved Papers

Save papers so you can find them more easily!

Join Now

Get instant access to over 180,000 papers.

Join Now