Foldgers
Folgers Coffee
Brandy Brook, April Gilliam, LaToya Jhagroo, Kayla Levett
ECO365
February 11, 2013
Cope Norcross
History of Folgers Coffee
The journey for the brand Folgers began in 1851. At this time it was known as Pioneer Stream Coffee and was sent along with James A Folgers to the gold mines as samples for ordering and selling in the stores surrounding the small towns there. As productivity increased James was able to earn enough money to buy into the coffee business. After a short while, he brought out his partners and renamed the company J.A. Folger and Company. He began the whole selling of ground coffee which was ready to be used and drank quickly. ("Folgers", n.a.)
After his death in 1889, his son James A. Folger II expanded the company dramatically. He also introduced different grades of the roasted blends including a more expensive grade known as Folgers Golden Gate Coffee. By the early 1900s, a young businessman, Frank P. Atha proposed that the company open a coffee plant in Texas to keep up with demand. As a few more years passed he was able to convince the company to open a secondary plant in Kansas. In 1963, the Proctor and Gamble Company acquired the business after a long and successful beginning. It is now known only as Folgers and is the number one selling brand of coffee. By 2008, Folgers Brand Completed a disclosed merge with the J.M Smucker’s company and is continuing to expand. ("Folgers", n.a.)
Folgers Coffee There are several different brands of coffees sold in grocery stores. Coffees come in many flavors such as vanilla roast, hazelnut, and amaretto flavors. Consumers also have the option to purchase coffee already grind or they may select whole coffee beans. Coffees also come in flavors that are mild, medium, medium dark, and dark roast depending on the choice of the consumer’s palate. The many different varieties of coffee includes Maxwell House, Folgers,
Yuban-Colombian, Eight O' clock, and Millstone
Brandy Brook, April Gilliam, LaToya Jhagroo, Kayla Levett
ECO365
February 11, 2013
Cope Norcross
History of Folgers Coffee
The journey for the brand Folgers began in 1851. At this time it was known as Pioneer Stream Coffee and was sent along with James A Folgers to the gold mines as samples for ordering and selling in the stores surrounding the small towns there. As productivity increased James was able to earn enough money to buy into the coffee business. After a short while, he brought out his partners and renamed the company J.A. Folger and Company. He began the whole selling of ground coffee which was ready to be used and drank quickly. ("Folgers", n.a.)
After his death in 1889, his son James A. Folger II expanded the company dramatically. He also introduced different grades of the roasted blends including a more expensive grade known as Folgers Golden Gate Coffee. By the early 1900s, a young businessman, Frank P. Atha proposed that the company open a coffee plant in Texas to keep up with demand. As a few more years passed he was able to convince the company to open a secondary plant in Kansas. In 1963, the Proctor and Gamble Company acquired the business after a long and successful beginning. It is now known only as Folgers and is the number one selling brand of coffee. By 2008, Folgers Brand Completed a disclosed merge with the J.M Smucker’s company and is continuing to expand. ("Folgers", n.a.)
Folgers Coffee There are several different brands of coffees sold in grocery stores. Coffees come in many flavors such as vanilla roast, hazelnut, and amaretto flavors. Consumers also have the option to purchase coffee already grind or they may select whole coffee beans. Coffees also come in flavors that are mild, medium, medium dark, and dark roast depending on the choice of the consumer’s palate. The many different varieties of coffee includes Maxwell House, Folgers,
Yuban-Colombian, Eight O' clock, and Millstone