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Five Frce Analysis Of Indian Apparel Industry

Global Scenario of the Readymade Apparel industry
In the apparel industry, globalisation of production activities has meant that a garment can be designed in New York, produced by using the fabric made in the Republic of Korea, cut in Hong Kong, and assembled in China, for eventual distribution in the United Kingdom or the United States. Frontiers of nation-states no longer determine the business strategies of producer firms or the purchasing strategies of large distribution networks.

Global market of readymade apparel industry is estimated at $183 billion USD

The main factors which have contributed to the globalisation of world apparel industry are:
    • Labour-intensive nature of apparel production technology
    • Loss of comparative cost advantage of developed countries
    • Dramatic decline in transport and communication costs
    • search for production sites with lower labour costs
    • Shift in apparel exports from more restricted to less restricted areas among the developing countries due to the discriminatory nature of the restrictions imposed by the Multi-fibre Arrangement (MFA)
It is reported that roughly half of the total production capacity in the apparel industry has shifted from developed countries to less developed countries over the past three decades. The fundamental factor which explains this relocation movement in the global apparel industry and the emergence of new producing countries is the international differences in hourly wage costs in the clothing industry.

Indian Scenario:

Readymade Apparel industry provides one of the most fundamental necessities of the people. It is an independent industry, from the basic requirement of raw materials to the final products, with huge value-addition at every stage of processing. The readymade garments industry is part of a huge textile export market that consists of fabrics, made-ups, yarn, thread, fibre, woollen textiles, silk textiles and readymade garments. The global readymade...