Five Force analysis of Crane manufacturing Company
Name:- Rakesh Patil.
Roll No:- PGEMP43/A/29.
Apply the five forces analysis to a selected product market/division and assess the attractiveness of that industry. Compare the attractiveness of the industry five years back versus today.
I work for ElectroMech Material Handling Systems India Pvt Ltd which is one of the largest manufacturer of workshop duty Cranes in India.
For the five force analysis I have selected Cranes used in the hazardous area termed as Explosion protected cranes.
Introduction:-
These hoists and cranes are suitable for hazardous atmosphere for both Gas (Zone 1, Zone 2) and Dust (Zone 21, Zone 22) which are also certified according to ATEX.
This association gives our customers an access to the global technology, local expertise and most efficient solutions and service.
The highest-reliability products from STAHL Crane Systems which are proven worldwide are backed in India by the industry expertise, nationwide network and acclaimed service support of ElectroMech.
Market Definition:-
We largely pay our attention for selling these cranes to the Petro-Chemical refineries & Mining business, because this sector gives us the maximum revenues for this product.
There are many different kind of cranes that are required in this type of industries such as Monorail hoists, Single girders Cranes, Double girder Cranes & Goliath Cranes depending upon the application for which it is required.
Also most of the companies which buy this kind of product are a part of a Multi-million dollar group & the have a spread of industries in various geographical locations around the globe.
Bargaining Power of the Buyer:-
Bargaining power of the buyer is very high because of the fact that the groups that setup these petrochemical refineries can be counted on fingers & there are large No. of Crane manufacturing companies that willing to supply these cranes to these groups.
Normally these cranes are used for the maintenance of equipments that are
Roll No:- PGEMP43/A/29.
Apply the five forces analysis to a selected product market/division and assess the attractiveness of that industry. Compare the attractiveness of the industry five years back versus today.
I work for ElectroMech Material Handling Systems India Pvt Ltd which is one of the largest manufacturer of workshop duty Cranes in India.
For the five force analysis I have selected Cranes used in the hazardous area termed as Explosion protected cranes.
Introduction:-
These hoists and cranes are suitable for hazardous atmosphere for both Gas (Zone 1, Zone 2) and Dust (Zone 21, Zone 22) which are also certified according to ATEX.
This association gives our customers an access to the global technology, local expertise and most efficient solutions and service.
The highest-reliability products from STAHL Crane Systems which are proven worldwide are backed in India by the industry expertise, nationwide network and acclaimed service support of ElectroMech.
Market Definition:-
We largely pay our attention for selling these cranes to the Petro-Chemical refineries & Mining business, because this sector gives us the maximum revenues for this product.
There are many different kind of cranes that are required in this type of industries such as Monorail hoists, Single girders Cranes, Double girder Cranes & Goliath Cranes depending upon the application for which it is required.
Also most of the companies which buy this kind of product are a part of a Multi-million dollar group & the have a spread of industries in various geographical locations around the globe.
Bargaining Power of the Buyer:-
Bargaining power of the buyer is very high because of the fact that the groups that setup these petrochemical refineries can be counted on fingers & there are large No. of Crane manufacturing companies that willing to supply these cranes to these groups.
Normally these cranes are used for the maintenance of equipments that are