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Fit N Buff Gym FIT ?N' BUFF GYM MARKETING PLAN EXECUTIVE SUMMARY As Malaysia strive ahead to a 2009, the increase of food, lifestyle and environment has dramatically
Submitted by burpp on March 20, 2008
Category: Miscellaneous
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FIT N' BUFF GYM MARKETING PLAN
EXECUTIVE SUMMARY
As Malaysia strive ahead to a 2009, the increase of food, lifestyle and environment has dramatically changed. There are many food chains that have evolved and spread like mushrooms. From the statistics provided by WHO (World Health Organization),The percentage of overweight (weight-for-height greater than +2 SD of the WHO Child Growth Standards median) among children aged less than 5 years which is 5.9 at the year 1999.[1] This marketing plan is for the 5 year period. Because the figure of obesity and lack of dietary within children at the age of 5 years old, exercises and etc, the lifestyles of many Malaysians are at risk. Imagine 5 year olds are already at risk of obesity and lack of nutritional food, the people at age 19-27 are the most at health risks.
The purpose of the gym is to provide awareness amongst Malaysians to live a healthy life, we do not emphasize on only weight loss programs but also on nutritional food, food balance, diets and also fitness. Percentage of underweight (weight-for-age less than -2 standard deviations (SD) of the WHO Child Growth Standards median) among children aged less than 5 years. Percentage of stunting (height-for-age less than -2 SD of the WHO Child Growth Standards median) among children aged less than 5 years. [2]
Because of these risk factors, the Fit n Buff Gym is the ideal gym where we provide many services not only for the physical but also mentally. The objective of this institution is to gain more consumers that are health risk and also to provide fitness and gym skills to others that are at risk of malnutrition.
SITUATION ANALYSIS
FIT N BUFF was founded 6 months ago, and located in Puchong with the help of a professional gym instructor that has about 5 years of experience. Even though we have competitions such as Fitness First, California Fitness, Celebrity Fitness, we still have an upper...
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