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Film Media Notes

Week 1 Chapter 1 Introduction

Media Convergence: Citizen Choice? 9-10
Mass Media and the Process of Communication 10
Linear Model 11
Cultural Model 11
Stories 12
Impact 12-15
Surveying Cultural Landscape 15
Skyscraper 15-20
Sleeper Curve 18-19
Culture as Map 20-1
Critiquing Media and Culture 27
Benefits of a Critical Perspective 28-31

• Pop culture reflects & creates cultural appetites
o Pop culture Reflects and inspires cultural appetities
o Its much to powerful for us to igrnoe
• Escapism
o Like it when it has an edge to it
o Aka irony, cultural critic eg. The simpson
• Tabloid = empty cultural calories & social glue
o Too much popmedia productions bc while it is bright and tasty, too much pop culture is junky and lacking in cultural
o Social glue: we like media and tabloids with their stories
• Big Mac theory of media use
o If we consume too much p.c we will lose our taste for the finer fiar in life (eg. The symphony)
• Pop culture studies is abt appreciation & critique
o Have to develop a tolerance for consuming media that goes against our “good taste”
o Exposed to new things, expand our culture
• Making media strange/defamiliarization
o Try to make pop meida strange to us
o View it in a classroom
o Then its much easier to notie details that go into the composition and how its constructed by creative meinds that make complex things look simple
Media Generation
Millennials, multitaskers, continuous partial attention
Millenials: the current media generations
• Expects connectivity, interested in tv and internet
• The main forms of media we like to use are tv and interney
• If everyones on the internet, will people still watch tv? How is other media use changing
• Results in continous partial attention bc millenials are multi taskers and use diff forms of media at the same time
TV & Internet shape all other media forms
• Heaviest interney users are heaviest tv watchers
• A lot of internet means a lot of music and movies...