Preview

Film and Movie Industry

Best Essays
Open Document
Open Document
1602 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Film and Movie Industry
Comprehensive Exam Case Study Fall Semester: 2012 / 2013

The Movie Industry in 2008 (Case A & B)

MBA Student: Waseem Hasan Ismail
Submit to: TAGSB Administration
27 February 2013

Table of Contents

Introduction 3
The Movie Industry in 2008 (Case A) 4
PESTEL Analysis – External Environmental 4
Porter’s five Analysis 4
Profitability Model for movie theaters 4
Key strategic issues facing movie theaters 4
Strategic actions that exhibitions might consider 4
The Movie Industry in 2008 (Case B) 4
Outlook for the movie industry improved by 2011 4
Strategic actions might exhibitors take in 2011 and beyond to improve their situation 4
References 4

Introduction

The movie industry had benefited from the technology development such as the digital camera and digital screens in the sense of suspense and excitement. However, this technology had become a big challenge to the management in the motion picture industry value chain. This technology encourages the moviegoers to experience watching a movie at house with the same picture’s quality resolution and the sound’s effects as the theaters providing for audiences.
The management dilemma is at maximizing their revenue and profit which falls into two difficult components; the uncontrollable and unpredicted revenue and limited profit. Because of the ticket price exposed to competition and each chain is serving different geographic market, thus the ticket price can’t be increased more. Also, the revenue streams components are limited and ticket sales revenue is the main contributor in the business of exhibition. Moreover, the cost of producing the movie is becoming higher.

The value chain theatrical movie picture:

Consumption

Exhibitions

Distribution

Production

The Movie Industry in 2008 (Case A)

PESTEL Analysis – External Environmental

Political factors: the United States Government is encouraging the movie production using the incentives pay to the producers


References: 1- http://en.wikipedia.org/wiki/Movie_production_incentives_in_the_United_States 2- http://en.wikipedia.org/wiki/Cinema_of_the_United_States#Hollywood_and_politics 3- http://www.poynerspruill.com/publications/Pages/LegalIssuesinFilmProduction.aspx 4- http://www.eurekalert.org/pub_releases/2011-08/icl-gst082211.php 5- http://www.guardian.co.uk/film/2011/jun/14/us-film-industry-growth-forecast 6- http://www.the-numbers.com/market/ 7- http://business.time.com/2009/12/07/movie-theaters-make-85-profit-at-concession-stands/ 8- http://www.hbs.edu/faculty/Publication%20Files/05-059.pdf 9- http://moneysoft.com/wp-content/uploads/2010/04/ibisi1.pdf
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Unit 354 Written Assignment
    • 849 Words
    • 4 Pages

    Unit 354 Written Assignment

    This suggests that greater investment in production gives better quality of movies thus more people are willing to watch movie.…

    • 849 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Regal Entertainment Group Weaknesses
    • 620 Words
    • 3 Pages

    Regal Entertainment Group Weaknesses

    The motion picture exhibition industry is fragmented and highly competitive with no significant barriers to entry. Moviegoers are generally not brand conscious and usually choose a theatre based on its location, the films showing there and its amenities.…

    • 620 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Eng225
    • 734 Words
    • 3 Pages

    Eng225

    Advances in technology has affected the ways in which movies are produced, distributed, and exhibited. Today we can arrizcs, watch, rent or purchase just about any major/blockbuster film through hand-held devices, iTunes…

    • 734 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Vancouver-"Hollywood North" vs the Loss of Canadian Identity
    • 1848 Words
    • 8 Pages

    Vancouver-"Hollywood North" vs the Loss of Canadian Identity

    decide to set up their shooting places at BC, Canada. Vancouver is deserved to be rewarded as this special title because it’s unique beauty of the diverse sceneries and the sophisticated filming technologies. These inputs have already attracted by Hollywood and lead the U.S. film industry entry into making the huge quantity of "runaway production" era. "The 2001 Report concluded that the 1998 Canadian production incentive programs were very successful in attracting production from the U.S.A"(StephenM.Katz, 2006, p.1). question has been brought into the public attention and this paper will mainly focus on: why does Canada not encourage their own domestic film industry, but would rather give foreign film industry tax incentives. Additionally, due to the growing number of American movies crushed into the Canadian entertainment market, this paper will also discuss both the positive and negative effects emerged under this issue.…

    • 1848 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Good Essays

    The Movie Exhibition Industry Case Analysis
    • 2199 Words
    • 9 Pages

    The Movie Exhibition Industry Case Analysis

    Motion pictures are a key driver of the market for entertainment products, one of the largest export markets in US. Motion picture industry consists of three stages: studio production, distribution, and exhibition. The studios produce the lifeblood of the industry, the films that are its content. The biggest players at this level are the majors, big studios which integrate production and distribution, as do the slightly smaller mini-majors. The next stage is distribution. Distributors are the intermediaries between the studios and exhibitors. Distribution entails all steps following a film’s artistic completion including marketing, logistics, and administration. Distributors coordinate the manufacture and distribution of the film to exhibitors. Finally, exhibitors are movie theaters owners, controlling anywhere from a single-screen theater in a local community to a nationwide chain of multiplexes. Exhibitors are not vertically integrated with distributors and fully independent to pursue their own profit-maximizing strategies.…

    • 2199 Words
    • 9 Pages
    Good Essays
    Read More
  • Good Essays

    Movie Case Study
    • 1360 Words
    • 6 Pages

    Movie Case Study

    This case study is comprised of a sample of one hundred movies with the following four variables: opening gross sales, total gross sales, number of theaters, and weeks in top 60. The four variables are used to analyze the motion picture industry, and show the descriptive statistic of the variables and to analyze the results. The results will show the high performance outliers of the motion picture industry and why. The correlation between total gross sales and each variable will be shown and will be accompanied by X, Y scatter graphs. At completion of this case study the reader will understand the following descriptive statistics mean, standard deviation, sample deviation, and range for all four variables, and the correlation between total gross sales and each variable.…

    • 1360 Words
    • 6 Pages
    Good Essays
    Read More
  • Powerful Essays

    Empire Cinema Case Study
    • 1636 Words
    • 7 Pages

    Empire Cinema Case Study

    Since the old Empire Cinema building is located in an urban environment, one way to enhance the value of the listed cinema would be through niche marketing that essentially entails responding to the needs of the local community. The relevant authorities can borrow ideas from foreign successful efforts in handling historic cinema building. For instance, City Screen has previously marketed historic cinemas to more discerning or older adults that aspire for premium products and have disposable income to support them. The key to the success for City Screen has been to understand that design values contribute to…

    • 1636 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Good Essays

    Netflix V Blockbuster
    • 2463 Words
    • 10 Pages

    Netflix V Blockbuster

    The movie rental industry’s market size is relatively large with $24.9 billion in 2007, which is up from $22 million in 2004. The growth rate will continue to rise with the demand for movie entertainment. There are a few numbers of rivals, but the industry is consolidating to an even smaller number of competitors. Today the scope of competitive rivalry is a globalized industry but in the beginning of this industry it would have been local, regional and national. The numbers of buyers have been increasing since 2000 with the introduction of new technologies has rapidly increased consumer opportunities to view movies. Consumers could obtain movies through various channels. They could purchase them through retailers such as Wal-Mart, Best Buy, and Amazon or they could subscribe to Netflix or Blockbuster and have movies directly mailed to their own homes. They could also subscribe to any cable movie channel to order movies instantly streamed to their TV’s on a pay-per-view basis. The degree of production differentiation is low since movies are a commodity. Customer can either get their product through digital streaming online, by mail, vending machine, Video on Demand (VOD) or in stores and all be the same product and quality. Concerns with production innovation, the movie rental industry should continually pay attention to research and development to gain competitive advantage over rivals by being first to market with a new product. A new product for this industry has been the Video-On-Demand (VOD) where VOD providers delivered rented movies via a file downloaded to a PC or…

    • 2463 Words
    • 10 Pages
    Good Essays
    Read More
  • Better Essays

    Mis Paper on Movie Industry
    • 980 Words
    • 4 Pages

    Mis Paper on Movie Industry

    One hotly contested and highly competitive industry is the movie rental business. You can rent videos from local video rental stores, you can order pay-per-view from the comfort of your own home, and you can rent videos from the Web at such sites as NetFlix. Using Porter's Five Forces Model, evaluate the relative attractiveness of entering the movie rental business. Is buyer power low or high? Is supplier power low or high? Which substitute products and services are perceived as threats? Can new entrants easily enter the market? What are the barriers to entry? What is the level of rivalry among existing competitors? What is your overall view of the movie rental business? Is it a good or bad industry to enter? Why?…

    • 980 Words
    • 4 Pages
    Better Essays
    Read More
  • Powerful Essays

    Canadian Film Industry
    • 2220 Words
    • 9 Pages

    Canadian Film Industry

    In the Canadian Film industry there are numerous major players, some of which are supported by the Canadian and Provincial governments and others are independent companies. In this paper, we will take a look at the structures in which these firms function as well as their roles within it. The government of Canada has a strong support and purpose for the film industry and we will take a closer look at some of the motivators for these actions and how they seek to do so. The objectives of the government, politicians and bureaucrats involved and how this came to be a strategic industry will also be examined. The performance of each of these players will present burdens and benefits to the policy community and the industrial policy for the Canadian film industry itself.…

    • 2220 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Film and Video Production
    • 1662 Words
    • 7 Pages

    Film and Video Production

    Every so often a movie is released with such tense anticipation and glamorous visual art that the public is drawn to this dramatic rendition of life in the theatre. For even just two hours or so, you are put into a different lifestyle. Action, drama or comedy it may be. We are thrust into a different way of thinking. We are forced to learn the characters thoughts and feelings. The hard work and artistic skill that goes into these magnificent films is not an easy thing to mimic. Out of the thousands of movies released worldwide each year only a handful are truly worthy of the label film art. Most of the great movies are either produced by a multi million dollar company that hired a director with quite a bit of experience under his belt, or are made with little money and slowly find their way into the film business due to…

    • 1662 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Careers in the Industry
    • 399 Words
    • 2 Pages

    Careers in the Industry

    The top three careers that I would choose for myself from the table in Appendix E are; Customer Service Representative, Food and Beverage Operations Specialists, and Information Management Specialist, because I have a love for people and food and these choices will allow me to embark on a career path that would have my undivided attention.…

    • 399 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    The Influence of Globalization on Movies
    • 665 Words
    • 3 Pages

    The Influence of Globalization on Movies

    Nowadays, movies, which are the most important entertainment of people, has spent much more money and time than before by a growing number of people. Different kinds of new movies play nearly everyday; and the way to watch a movie isn’t confined to the cinema. Along with the improvement of digital postproduction and digital effect is applied to the movies, they make people to be personally on the scene when you watch a movie. In the past twenty years, the changes of the ways to watch a movie and the movie technology have already influenced entertainment for people deeply.…

    • 665 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Global And China MBR&UF Film Industry 2013 Market Size, Share, Growth and Forecast
    • 1181 Words
    • 5 Pages

    Global And China MBR&UF Film Industry 2013 Market Size, Share, Growth and Forecast

    The report firstly introduced MBR & UF Film basic information included MBR & UF Film definition classification application industry chain structure industry overview; international market analysis, China domestic market and Global market analysis, Macroeconomic environment and economic situation analysis and influence, MBR & UF Film industry policy and plan, MBR & UF Film product specification, manufacturing process, product cost structure etc.…

    • 1181 Words
    • 5 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    ANIMATION AND FILM INDUSTRY
    • 5168 Words
    • 15 Pages

    ANIMATION AND FILM INDUSTRY

    For more than 100 years since its birth, the movie industry has evolved much as an art form and a creative industry. Since then, it has provided major contributions in the arts, culture, politics and technology. And whether it's in Hollywood, Bollywood or any other film industry center in the world, each one continues to develop better technologies to keep up with the rising demand for valuable and entertaining content. And this is where computer animation gets incorporated in the film's special effects, which serves as a powerful tool to tell impressive stories in the film medium. Instead of the traditional way of drawing each movement frame by frame (24 hand-drawn frames with incremental changes in each drawing's movement for a one second motion), the digital process allows for less drawings and utilizing computer software to enhance each image of the moving picture.…

    • 5168 Words
    • 15 Pages
    Good Essays
    Read More

Related Topics