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Ferrari: Marketing Ferrari: Background (Majority extracted directly from http:/en.wikipedia.org/wiki/Ferrari) History of Ferrari Ferrari is a name that is synonymous
as shown by the fact that sponsors for Jaguar, like Ford, Pag, and HSBC are very happy - despiet the fact that Jaguar is not actually very successful on the track.
Ferrari or Pinto, the generic soup label vs. the Campbell's soup label, there are so many choices and sometimes "its" all good. According to Wikipedia, there are
in future. Marketing as substitute products/innovative marketing: Apple is having alliances with automobile companies like Nissan, Ferrari, Mercedes, Volvo to start
Chanel, Dunhill, Hermes, Christian Dior, Mercedes-Benz, Gucci, Rolex, Versace, Ralph Lauren, Tiffany, Patek Philippe, Mont-Blanc, Lalique, Gianfranco Ferragamo, etc.
Submitted by gila123 on June 20, 2008
Category: Business
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Ferrari: Background
(Majority extracted directly from http://en.wikipedia.org/wiki/Ferrari)
History of Ferrari
Ferrari is a name that is synonymous with high performance cars, both on the raceway and on the motorway. Building fine and exotic cars in a category that most car enthusiasts would call the ‘super car’ category, the worlds most famous racing car producer had churned up numerous power laden cars that surprised the motor industry in terms of speed, performance and reliability. Ferrari has become the leader of Italian auto manufacturers industry, and till today represents the finest of Italian craft in the mechanics of auto propulsion.
1929-1946
Enzo Ferrari, founder of Ferrari, never intended to produce road cars when he formed Scuderia Ferrari in 1929 as a sponsor for amateur drivers headquartered in Modena. Ferrari prepared and successfully raced various drivers in Alfa Romeo cars until 1938, when he was officially hired by Alfa as head of their racing department.
In 1940, upon learning of the company's plan to absorb his beloved Scuderia and take control of his racing efforts, he quit Alfa. Because he was prohibited by contract from racing for several years, the Scuderia briefly became Auto Avio Costruzioni Ferrari, which ostensibly produced machine tools and aircraft accessories. Also known as SEFAC Ferrari did in fact produce one racecar, the Tipo 815, in the non-competition period; it was thus the first actual Ferrari car (it debuted at the 1940 Mille Miglia), but due to World War II it saw little competition. In 1943 the Ferrari factory moved to Maranello, where it has remained ever since. The factory was bombed in 1944 and rebuilt in 1946 to include a works for road car production. Right up to Il Commendatore's death, this would remain little more than a source of funding for his first love, racing.
"Scuderia Ferrari" literally means...
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