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Fedex Analysis

TABLE OF CONTENTS
EXECUTIVE SUMMARY II
TABLE OF CONTENTS III
LIST OF FIGURES V
LIST OF TABLES V
1 INTRODUCTION 1
PART 1: TRANSPORTATION AND LOGISTIC INDUSTRY 2
2 EXTERNAL ENVIRONMENT ANALYSIS 2
2.1 TECHNOLOGICAL 2
2.2 ECONOMICAL 2
2.3 MARKET 2
2.4 POLITICAL AND LEGAL 2
2.5 ENVIRONMENTAL 3
2.6 SOCIETAL 3
2.7 DEMOGRAPHIC 3
3 INDUSTRY ENVIRONMENT ANALYSIS 4
3.1 PORTER’S FIVE FORCES MODEL 4
3.1.1 Threat of new entrants (Low) 4
3.1.2 Threat of substitutes (Low – medium) 5
3.1.3 Bargaining power of buyers (High) 5
3.1.4 Bargaining power of suppliers (Medium – high) 5
3.1.5 Intensity of rivalry (High) 5
4 CRITICAL SUCCESS FACTOR 6
4.1 STRONG AND TRUSTWORTHY BRAND 6
4.2 ADVANCED IN IT SYSTEMS 6
4.3 INTEGRATION TO CUSTOMERS SUPPLY CHAIN 6
4.4 LOCATION AND ACCESSIBILITY 6
PART 2: FEDEX CORPORATION 7
5 COMPANY ANALYSIS 7
5.1 PRODUCTS AND SERVICES 7
5.2 STRUCTURE 7
5.3 STRATEGY 7
5.4 GENERIC POSITIONING 7
5.5 KEY STAKEHOLDERS 8
5.6 PERFORMANCE 8
5.6.1 Marketing 8
5.6.2 Operations 8
5.6.3 Human resources 8
5.6.4 Research and development 8
5.6.5 Information Technology 8
5.6.6 Finance 8
6 COMPETITORS ANALYSIS 10
7 SWOT ANALYSIS 11
7.1 STRENGTHS 11
7.2 WEAKNESSES 11
7.3 OPPORTUNITIES 12
7.4 THREATS 12
7.5 POSITIONING OF FEDEX 13
8 RECCOMMENDATION 14
8.1 CORPORATE LEVEL 14
8.2 BUSINESS LEVEL 15
8.3 FUNCTIONAL LEVEL 15
8.4 NETWORK LEVEL 16
8.5 SUGGESTED IMPLEMENTATION PLAN 16
9 CONCLUSION 17
REFERENCES 18


LIST OF FIGURES
This is the complete listing of all the figures used throughout the report.
FIGURE 1 ILLUSTRATES PORTER'S FIVE FORCES MODEL FOR TRANSPORTATION AND LOGISTICS INDUSTRY. 3
FIGURE 2 ILLUSTRATES POSITION OF FEDEX IN SWOT. 7

LIST OF TABLES
This is the complete listing of all the tables used throughout the report.
TABLE 1 ILLUSTRATES IMPLEMENTATION PLAN OF SUGGESTED RECOMMENDATION 13


1 INTRODUCTION
FedEx is the world leader in transportation and logistic industry. It was founded in 1971 as Federal...