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Feasibility Analysis Of Wimax With Respect To Telsra

Table of Contents

S. No Topic Page No.
1. Company Profile 3
2. Product Identification 3
3. Resources Audit 4
4. Value Chain Analysis 6
5. Core Competence Analysis 8
6. Performance Analysis 11
7. Portfolio Analysis 14
8. Boston Portfolio Matrix 16
9. SWOT Analysis 17
10. Recommendations 17
11. References 18
12. Appendix A 20
13. Appendix B 21

EXECUTIVE SUMMARY:
The study and research is conducted in order to find out the feasibility of WiMax to Telstra’s product line. The study involves analysis of various elements of resources and capabilities that Telstra can use for the effective implementation of WiMax.
The analysis involves study of
• Resources
The resource audit analyses the various resources that Telstra has access to and how it can use those resources for implementation of WiMax.
• Value Chain
Value Chain analysis helps us to understand the value creating activities which will help us to know which activity can be improved to gain a competitive edge
• Core Competency
Core competency analysis will help us to know the core activities of Telstra and how these activities will in-turn effect the implementation.
• Performance
Performance analysis includes the analysis of Telstra with respect to its competitors and how well Telstra can perform with the resources and activities that it has.
• Product Portfolio
Product portfolio analysis will help us to analyse the product portfolios currently with Telstra and where does WiMax fit in the product portfolio.
By the study of the above topics we can analyse if the WiMax is feasible with Telstra’s plan of activities.
COMPANY BACKGROUND

Company Profile
Telstra is Australia's leading telecommunications and information services company, with one of the best known brands in the country. Telstra is the second largest full service provider in New Zealand and the leading mobile operator in Hong Kong. They offers full range of services and compete in all telecommunications markets...