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Fast Food Gone Bad Abstract Obesity is an ongoing problem throughout the United States. Americans eat a lot of fast food these days and are accustomed to the convenience
Asian Fast Food Opportunities (Australia) ASIAN FAST FOOD OPPORTUNITIES A Report for Mr Trotter Prepared by Christie Bourke Student Number 11329264 Word Count: 2763
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Fast Food
Hamburgers are a reasonably recent creation, they were only became mainstream in the early twentieth century. In 1916 the first hamburger chain was created by J. Walter Anderson. At his Witchita, Kansas store he sold hamburgers for five cents which
also came with freis and colas. White castle was a thriving business, but it and other fast food chains did not become really popular until after World War II.
In 1948 on a tennis court in San Berdino, California two brothers by the manes of Richard and Maurice chalked out the design for a new kind of fast food place from their point of view. Ideas that would help to decide exactly what went into their operation might have been making their business as efficient as possible, and they did this by reducing expenses which would in turn allow them to sell their hamburgers at a much lower price than their competedors. These ideas were suppose to have not only help with lowering prices, but the idea behind the lowering of the prices was to increase the number of costumers, which would in turn allow them to have a higher profit margin by selling in high volumes. This combined with another marketing strategy
of only selling a few items were very vital keys to their success.To test out all of their ideas they opened an octagonal shaped hamburger stand, run with only employees at the window instead of waitwresses which
greatly decreased their operating expenses.
Although all of their ideas had been great so far, the brothers decided that they had a few more tricks up their sleeves, and ofcourse these ideas were meant to allow guests to be helped faster and more efficiently. To do this they purchased eight multimixers (Machines that mixed six shakes simutinlusly). The McDonalds concept did not include any indoor tables or chairs, but this idea was to encourage the customer to purchase food at the window and eat it in their car or to bring it home. At first they onlt...
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