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Farce To Force: Building Profitable E-Commerce Strategy

BOOK SUMMARY INFORMATION

Topic: E-commerce strategy
Title: Farce to force: Building profitable e-commerce strategy
Author: Sarah McCue
Publish date: Jan 9, 2006
Length: 240 pages
Reviewer: Hao Nguyen
Your review: 4
Amazon book link: http://www.amazon.com/Farce-Force-Profitable-E-Commerce-Strategies/dp/0538726776

BOOK REPORT

Thesis

In her book, McCue- an advisor to U.S. Government, United Nations, and World Bank organizations on trade development, e-commerce, e-government, and youth issues since 1991– indicates that Internet is used as sales and marketing medium but this sales channel is not as viable as expected because a huge number of competitive websites are growing exponentially. In addition, misunderstanding e-commerce and Information and Communication Technology (ICT) can result in ineffective business practices. She also provides handy checklists, detailed outlines of key operating principles, and insider tips of what to do, what not to do and where to find information for building an e-commerce strategy and executing it in an integrated marketing program. This book also has templates and techniques for strategy and addition resources. And more important, the ideas presented here can be used in all organizations, from small to large e-commerce enterprises in this fast-changing world.

Key points/ Graphics

In just over 200 pages, Farce to Force covers some main points that readers should take away as follows:
• Myths and misperceptions regarding E-commerce:
By analyzing the collapse of a large number of e-commerce websites, the author indicates that understanding e-commerce and ICT is very important. The internet is a useful tool to improve productivity, customer service and expand into global markets. However, some businesses are building unprofitable sites due to misuse and misapplication. They are not listening, responding immediately to their customers or don’t know how to use information and telecommunication technology to...