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fake business plan-used in DECA. I. EXECUTIVE SUMMARY Book Worms Anonymous
is a bookstore in the Southwest Missouri area. It is the ...
Submitted by wolfygu on April 19, 2007
Category: Business
Words: 4730 | Pages: 19
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I. EXECUTIVE SUMMARY
Book Worms Anonymous is a bookstore in the Southwest Missouri area. It is the goal of the marketing team to acquire the local market share in the music and bookstore industry through low prices, variety of products, a comprehensive amount of services that include buyback and trade programs, and a relaxing, friendly environment that encourages reading.
B.W.A will be an "S" corporation in the state of Missouri. The company will be jointly supported by Ms. Marta Mackey and her business associate Tim Louderback. Ms. Mackey is establishing this firm as a growth-oriented endeavor to begin her career in the business world. Mr. Louderback has had a life long passion for the world of books and wishes to provide a relaxing environment for local teenagers to experience culture through liberal arts. B.W.A will establish its store in the busiest section of El Dorado Springs, a midpoint for all surrounding counties, such as: St. Clair County, Polk County, Dade County, Benton County, and Vernon County. This area is well known for its retirement community and businesses respect the surrounding areas. The facility will be an 8,000 square ft. store. This allows the company to stock a large variety of inventory.
Book Worms Anonymous will offer a wide range of book, magazine, and music selections. There will be almost every category of literature, including fiction, non-fiction, business, science, hobbies, religion, and many other types of genre. Our music section will concentrate on CDs that the customers enjoy the most and therefore will take the least amount of floor space. The customers' preference will be discovered through surveys and questionnaires. In addition, B.W.A will offer a buy and trade service to assist in lowering out inventory acquisition costs. We will also have a reading room atmosphere that we will encourage through the placement of chairs and couches.
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