Faaf
Task 1
a)
Sainsbury's is a very large and respected supermarket. They sell a very large range of products, from groceries to home insurance and banking. Sainsbury's have gotten so big because the have grown and expanded by building more stores, diversifying, making an online presents and targeting other markets.
Sainsbury's was founded in 1869 by John James and Mary Ann Sainsbury. They opened their first small dairy shop at 173 Drury Lane, London. Drury Lane was one of London's poorest areas and the Sainsburys' shop quickly became popular for offering high-quality products at low prices. The shop did so well that further branches were opened in other market streets in Stepney, Islington and Kentish Town.
By 1882 John James Sainsbury had four shops and had plans to expand his business further. He opened a depot in Kentish Town, north-west London, to supply this growing chain and, on the same site, built bacon kilns that produced the first Sainsbury brand product. It was also in 1882 that John James opened his first branch in the prosperous suburb of Croydon. This shop sold a wide range of 'high-class' provisions and was more elaborately decorated than the earlier shops.
In the late Victorian period competition from large national multiple retailers such as Lipton's posed a serious challenge to small regional chains like Sainsbury's. John James found it necessary to step up his rate of expansion so that he could buy goods as competitively as these companies. Between 1890 and 1900 the number of Sainsbury's branches trebled from 16 to 48. John James also opened a new depot at Blackfriars, south-east London, which was close to the wholesale markets and the London docks.
Sainsbury's aim to deliver an ever improving quality shopping experience for customers with great products at fair prices. They aim to exceed customer expectations for healthy, safe, fresh and tasty food making their lives easier...
Please login to view the full essay...