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taking into consideration the population density and environmental concerns which have become of serious concern in countries like china Global Passenger Car & Truck
Submitted by shengpaul on July 10, 2008
Category: Miscellaneous
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To : Mr. Fong, Board Of Directors.
From : Mr. Lim, International Marketing Manager.
Subject : Exporting Toyota Hybrid Prius 1.5- liter to Malaysia Automotive Market.
Reference : PP/KC.
Date : 19 December 2004
1.0 Introduction
1.1 Objective
With the advancement of technology, traditional gasoline car has been slowly replaced by the new and trendy hybrid car.
Toyota Prius is the leading hybrid car in the world as 100,000 units have been sold in the United States of America in year 2004 and Toyota Motor has set a target of selling 300,000 units of hybrid cars in year 2006., with the convincing and positive image that Toyota has in Malaysia market, Toyota Motor Corporation needs to strengthen the market share as well as sales in Malaysia by exporting and introducing Toyota Hybrid Prius in Malaysia.
2.0 Up- To- Date Examination of PEST Environment
2.1 Malaysia Political Environment
- The Foreign Investors Encouragement Act 1986 offers various incentives favours foreign investors in Malaysia, This would be an advantage for Toyota Hybrid Prius to invest heavily in Malaysia in long run.
- The Liberal Equity Policy encourages foreign investors in Malaysia's manufacturing sector to hold 100% equity in projects, whereby this will favour Toyota Prius to be manufactured in Malaysia in near future.
- Promotion of Investments Act 1986 and the Income Tax Act 1967 offered a wide range of tax incentives for manufacturing projects. Attractive company tax rate at 28% to both resident and non-resident companies.
- The Asean Free Trade Area (AFTA) which implemented on year 2005 will encourage consumers to purchase imported vehicles from AFTA members as a large amount of import duty 50% (below 1800 CC) has to be reduced.
2.2 Malaysia Economic Environment
Malaysia is a...
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