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Exploratory Research

SUMMARY:
Research can be rightly said the blood of each organization, no matter what type of business it deals in. The word research derives from the French recherche, from rechercher, to search closely where "chercher" means "to search" (see French language); its literal meaning is 'to investigate thoroughly'.
It is the act of gathering information about a market or customer, which will help progress or enable a sales approach. It also means investigation or experimentation aimed at the discovery of new theories or laws and the discovery and interpretation of facts or revision of accepted theories or laws in the light of new facts and Exploration is the act of searching or traveling for the purpose of discovery, e.g. of unknown people, including space (space exploration), for oil, gas, coal, ores, caves, water (Mineral exploration or prospecting), or information.
There are three types of research in marketing research project
(Exploratory, Descriptive and Causal Research). The purpose of the research is to Explore, Describe, Explain, predict and Evaluate.
Differentiation between qualitative and quantitative research, almost each research is based on five basic and major steps.
 Defining the Problem.
 Research Design.
 Data Collection.
 Analysis.
 Report Writing & presentation.

1. RESEARCH:

a. Diligent and thorough inquiry and investigation into a topic is called research. This includes using all appropriate print and electronic sources, asking the reference librarian for help, and making use of bibliographies given by other authors.
b. Research is a key feature of most university courses. Research involves collecting information about a subject from a variety of sources including books, journals and the Internet or by carrying out experiments or talking to people and analysis of this information.
c. Research in the most general sense is simply a search for knowledge or truth. The search process itself may be as simple as informally...