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Exploratory Data Analysis: AJ Davis Department Stores

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Exploratory Data Analysis: AJ Davis Department Stores
AJ Davis Department Stores Course Project

Part A: Exploratory Data Analysis

Tiffahanie Seger

GM533 Applied Managerial Statistics

Professor Keyhani

Project Part A: Exploratory Data Analysis:

A. Brief Introduction

AJ Davis, a popular department store chain, retains many credit customers.

Therefore, they completed an in-depth study to find out more about these

customers who are essential to their future success as a company. A sample of fifty

customers were selected to conduct this study. Next data was collected in relation

to the following five variables:

1. Location
2. Income
3. Size
4. Years
5. Credit Balance

The following report was generated to represent a statistical analysis of
…show more content…
The three subcategories of location include:

urban, rural, and suburban.

Frequency Distribution: Location

Frequency Distribution: | Location | Frequency | Urban | 21 | Suburban | 15 | Rural | 14 |

Pie Chart: Location

Analysis:

Looking at the statistical analysis of both the frequency distribution and the

pie chart for the location variable, the majority of the credit customers live in urban

areas. Urban areas, which are 21 and 42% respectively, are followed by suburban

and rural areas for AJ Davis’ credit customers.

C. Second Individual Variable

The second individual variable is the customer’s household size, which is a

quantitative variable. Through the quantitative variable of household size, the

number of people living in each of the fifty customer’s households can be physically

counted.

Frequency Distribution: Size

Frequency Distribution: | Size | Frequency | 1 | 5 | 2 | 15 | 3 | 8 | 4 | 9 | 5 | 5 | 6 | 5 | 7 | 3 |

Bar Graph: Size

Descriptive Statistics Summary: Size

Descriptive Statistics Summary: Size | Minimum | 1 | Maximum | 7 | Range | 6 | Sum | 171 | Count | 50
…show more content…
There is a pattern and significant clustering

recognized above. Since the points cluster in a band running from lower left to

upper right, there is a positive correlation. If x increases, then y increases also. So

as income increases, the credit balance also increases. In conclusion, there is a

correlation between the income and credit balance variables.

G. Third Pairing of Variables

The relationship between the two variables the income and size is

represented in the scatter plot below.

Scatter Plot: Location vs. Income

According to the scatter plot, there is no direct connection or relationship

between location and income. There is no pattern or significant clustering

recognized above. In conclusion, there is no correlation between the location and

income variables. H. Conclusion

In conclusion, some variables, like income vs. credit balance do impact AJ

Davis’ sales. However, other variables, like years vs. credit balance and location vs.

income do not show a direct correlation to each other, thus not showing a

purchasing pattern of AJ Davis’ credit customers’ spending

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