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Executive Summary Kudler Fine Foods

Executive Summary - Kudler Fine Foods Web Site
James Busch
Web Programming I – WEB/410
University of Phoenix Online
November 27, 2006
Forest Sun

Table of Contents
Executive Summary 1
Customer Perspective 1
Web Site Design 2
Web Site Maintenance 3
Proposed Design Elements 4
Proposed Site Changes 6
Conclusion 8
Storyboard of Proposed Site Changes 9
References a


Executive Summary
Kudler Fine Foods is a local retailer of gourmet foods and ingredients. Through three store-front locations Kudler offers premium products to the local market and regional chefs or restaurants. Since their inception, Kudler Fine Foods has strived to provide the very best customer experience through quality products at reasonable prices and has relied heavily on word of mouth and direct-mail marketing to grow the Kudler brand name. One aspect of the Kudler Fine Foods consumer experience has been their online web presence. The current Kudler Fine Foods Web site is used by many current Kudler customers and the volume of potential clients grows daily as a result of the web presence. Unfortunately, the Kudler Fine Foods website has been in existence and deployment for some time and Kudler Fine Foods has determined that their web presence requires a fresh new look. Learning Team D conducted an analysis of the existing site and was able to determine how effective the current site is from a customer's perspective, how easy it is to maintain, and recommend aesthetic, technological, and functional changes to improve the overall web experience. This document outlines Learning Team D's findings and proposed changes.
Customer Perspective
The current Kudler Fine Foods Web site provides visitors with basic information about the company, the company's mission statement, and general descriptions of the types of products it carries, as well as information about the current three store-front locations. Kudler is in the business of carrying specialty items yet they do not publicize...