Euro Disney The First 100 Days
Euro Disney: The First 100 Days
Case Report Submitted by: Pavni
Question 1: Assess the pros and cons of Disney's decision to build a theme park in Europe. Do you think it was a wise decision to invest in constructing a new park near Paris?
Answer 1: There are several pros and cons in Disney's decision to build a theme park in Europe.
Pros
1. According to me, the biggest advantage of opening a theme park in Europe is the number of tourists visiting Europe each year, Paris being an extremely attractive tourist destination had approximately 50million tourists visiting France annually and spending roughly $21billion.
2. Also, location accessibility by the European population was another advantage for Disney to open its theme park in Paris.
3. Other theme parks in Paris lacked what Disney had to offer, this gap had to be filled, the large population that lived in and around Paris had to be targeted and offered a unique, fun filled and mystical theme park. A Disney park in Paris was poised to be a sure shot winner.
4. Polling results in France clearly revealed that there was a huge demand for Disney theme parks in Europe and that people were open to the idea of Euro Disney.
5. Tokyo's overwhelming success encouraged Disney to conquer the European market. They felt that they were able to evoke international appeal of the Disney concept and it would not be a hard task to wet their feet in Europe.
6. Employment opportunities for more than 30,000 jobs for Paris, was yet another invaluable advantage for Disney to commence its operations in Paris.
7. Not only was the theme park centrally located but also it was almost 4 hours by car from England after the opening of the Euro tunnel in 1994.
8. Contractual concession made by the French government was very lucrative too. France agreed to develop an infrastructure specifically to reach Disney from different parts of Paris. They offered...
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