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Eu And Us Staying Ahead In Technology

table of content:

1. Introduction: 3
2. Globalization 4
3. Political Environment 6
4. Social Environment 8
5. Ecological environment 10
6. Technology Environment 12
7. Trade Environment 13
8. References: 15

1. Introduction:

One of the most dramatic and significant world trends in the past two decades has been the rapid, sustained growth of international business. Markets have become truly global for most goods, many services, and especially for financial instruments of all types. International business includes any type of business activity that crosses national borders. Though a number of definitions in the business literature can be found but no simple or universally accepted definition exists for the term international.
The study of international business focus on the particular problems and opportunities that emerge because a firm is operating in more than one country. In a very real sense, international business involves the broadest and most generalized study of the field of business, adapted to a fairly unique across the border environment. Many parameters and environmental variables are very important in international business such as political, social, cultural ecological, technology and trade business. The following sections are describing these issues in more detail.

2. Globalization

1. Definition of Globalization
Globalization is a process of interaction and integration among the people, companies, and governments of different nations, a process driven by international trade and investment and aided by information technology. Globalization is an inevitable phenomenon in human history that's been bringing the world closer through the exchange of goods and products, information, knowledge and culture. But over the last few decades, the pace of this global integration has become much faster and dramatic because of exceptional advancements in technology, communications, science, transport and industry.
A general increase in...