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Etrade (All Matrix Analysis)

TABLE OF CONTENTS

1. Overview of E*Trade
2. History
3. Stocks
4. Stock Information
5. Goals and Objectives
6. The Two Divisions
a. Banking
b. Brokerage

7. Their Mission and Vision Statement
8. New Mission and Vision Statement
9. External Opportunities and Threats
a. EFE
10. Internal Strengths and Weaknesses
a. IFE
b. CPM
11. Analysis
a. SWOT Matrix
12. Key Ratios
13. Different Strategies
14. Decisions
15. Implementation
16. Evaluation
17. References

OVERVIEW OF E*TRADE

E*Trade Financial Corp. or known as E*Trade Group Inc. (changed name later on) in an online brokerage firm that trades equities, keeps portfolios updated and obtains market information. It receives commission from each trade and offers 15,200 ATM Machines. E*Trade is becoming a complete financial support by offering every service you need in your financial life.

E*Trade is active in 10 other countries:
• Germany
• Australia
• Canada
• New Zealand
• Denmark
• Hong Kong
• Japan
• Korea
• Sweden
• United Kingdom

HISTORY

It was founded by Bill Porter, a physicist & inventor in 1982. There was an opportunity to capitalize on potentially discount brokerage so Bill Porter came up with the idea that allows individuals to use their own personal computers to invest, and this would pay less that traditional brokerage fees.

In 1992 the company became E*Trade Securities Inc. and began offering online investing services through AOL and CompuServe.

In 1996 There was an increase in E*Trade services by them launching www.etrade.com website. In August the Company went public (IPO) and had another stock offering 1 year later when Porter handed the company over to Christos Cotsakos. He has over 20 years of senior management experience at Federal Express and A.C. Neilson Under new guidance E*Trade became a global leader in online personal financial services with branded web sites around the world.

In 2000 E*Trade bank introduced the first purchase...