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Submitted by laurflor08 on February 23, 2006
Category: Social Issues
Words: 2032 | Pages: 9
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Powerful institutions like the media can influence our conceptions of race and ethnicity.
http://highered.mcgraw-hill.com/sites/dl/free/0072859164/88911/sch59164_ch06.pdf
As advertising, cinema, news and TV play a bigger role in the socialization of youth, the images of minorities that they see as children will be the images that they reproduce as adults.
.What kinds of values are being passed to young people through media?
The effects of media on the socialization of our youth are more profound today than at any other period in history. Traditionally, stories and beliefs were passed on through the family, religion, tribe, community or school. Today, by the end of high school, the average student will have spent 15 000 hours watching TV and only 11 000 hours in the classroom (Davison, 1997). Media is becoming less of a form of leisure and more an agent for the communication of values in the lives of our young people. Media creates roles for people that are often accepted in society.
Hooks referred to examples of traditional black families on TV shows like The Jefferson's and Sanford and Son as portraying and reinforcing a host of commonly-held connotations. The families are obsessed with upward mobility, material trappings of success, and lack creativity and imagination. Again, the underlying assumption is that whiteness is the norm and the only way to achieve success is by gravitating towards it. However, being that they are black, it is not quite possible. The humor in these shows is derived from the futile attempts of the characters to imitate white people.
Although considerable progress has been made in the fight against unfair and unflattering portrayals based on false information, nevertheless the mass media is often still guilty of insensitivity in this area -- witness the continuing controversy over the portrayal of Black families in situation comedies. (Routledge)
"In the white imagination few...
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