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Ess

How to Implement an Environmental Scanning System in Your Organization

By Likeable Environmental Scanning Systems on the Network (Lesson)

Part I

Why You Need an Environmental Scanning System

Introduction:
The purpose of this book is to provide a step by step approach to implementing an Environmental Scanning System (ESS). This book will start with a basic definition of an ESS and outline the benefits a company can gain by utilizing an ESS. This book will also provide information that will help justify the financial considerations when implementing an ESS. Finally, the goal of the authors is to provide all of the information necessary so that a reader can design, purchase, and implement and ESS.

1.What is an ESS
An ESS is a tool that scans the environment of a particular industry, collects important information, and then displays that information in the form of management reports that can be used to enhance decision-making. More specifically, an ERA III ESS utilizes the convergence of key technologies in order to provide comprehensive information about the internal and external business environment. This objective is accomplished using the Internet/Extranet/Intranet technologies as a base from which links are established to various databases where data are extracted and loaded into a centralized ESS database. This data is retrieved by various users via a user-friendly interface utilizing a GUI and point and click technology. The primary goal of an ESS is to provide good up to date reliable information that can be used to assist management in decision making and planning with regards to the organization and its goals.

An ESS is based on hardware and software, but the key ingredient that makes it possible for an ESS to help an organization to better its decision-making process is people. A corporate network, within an ESS context, will allow your company to integrate concepts such as real-time, one-to-one marketing, interactive learning,...