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Erk an Jerk Chicken. ... General Company Description Erk in jerk Chicken is in the business
of serving customers a homemade meal in a fast food service environment. ...
Submitted by jvincentsylvia on March 17, 2006
Category: Business
Words: 5841 | Pages: 24
Views: 327
Popularity Rank: 28,721
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Business Plan for Erk and Jerk Chicken
Owners:
Natasha Shaw
Deontae Bryant
Terrance Kearney
ERK and JERK CHICKEN
2618 w. 71st Street
Chicago, IL. 60629
Telephone: (773)559-6526
Fax: (773)559-6524
E-Mail: Jerkjerkchicken@chicken.com
I. Table of Contents
I. Table of Contents 3
II. Executive Summary 3
III. General Company Description 3
IV. Products and Services 3
V. Marketing Plan 3
VI. Operational Plan 3
VII. Management and Organization 3
VIII. Personal Financial Statement 3
IX. Startup Expenses and Capitalization 3
X. Financial Plan 3
XI. Appendices 3
XII. Refining the Plan 3
II. Executive Summary Erk and Jerk chicken specializes in Jamaican jerk, fried, baked and smothered chicken with a choice of quick serve pasta, scrumptious macaroni, New Orleans style Gumbo, Jambalaya and/or homemade mashed potatoes and gravy. We are one of the first fast-food places that allow consumers to have a choice from our diverse variety of side dishes that goes with our homemade tasting chicken. We started are business in 1999 and began franchising in 2004, and since then we have grown from one family -owned business to 25 franchised locations.
The fast-food concept allows our customers to enjoy a high-quality, great tasting meal within minutes of placing their order. Our typical consumers are lower, middle and upper middle income adults, ranging from the ages of 19 to 55 whom have grown tired of typical fried fast food restaurant and prefer to eat a wholesome nutritious meal instead.
Erk and Jerk has grown substantially over the past few years. In 2003 we sold our rights for ten franchise units in the state of Illinois and five units in a small town in Augusta Georgia (two of which are family owned). Several of our other franchises in are in Florida,...
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