OPPapers.com Essay Index >> Business >> Environmental Factors Paper
We have many free term papers and essays on Environmental Factors Paper. We also have a wide variety of research papers and book reports available to you for free. You can browse our collection of term papers or use our search engine.
Environmental Factors Paper Environmental Factors Paper For this final individual paper, I will use The Coca-Cola Company as my organization to identify the environmental
Environmental Factors Paper Environmental Factors Paper This paper will discuss the five environmental factors that influence global and domestic marketing decisions
Environmental Factors Paper: A Study of McDonald's Corporation Environmental Factors Paper: A Study of McDonald's Corporation Environmental factors have wide-reaching
Environmental Factors Paper Several environmental factors such as economic, political-legal and cultural characteristics can affect global and domestic marketing
Environmental Factors Environmental Factors Paper Dallas Brekke MKT 461 - Marketing March 11, 2007 Environmental Factors Paper In any company, external factors exist
Submitted by RUready on April 28, 2008
Category: Business
Words: 760 | Pages: 4
Views: 553
Popularity Rank: 20,118
Average Member Grade: N/A (Add a Comment / Grade this Paper)
Several environmental factors such as economic, political-legal and cultural characteristics can affect global and domestic marketing decisions. A company must understand the global marketing environment before venturing into the arena. Companies must weigh the risks involved and answer many questions about the ability to operate globally. The company must learn to understand the preferences and buyer behavior of consumers in other countries. Some companies have the ability to adapt to other countries’ business cultures and deal effectively with foreigners. Mc Donald’s is a good example of a company that has stretched out globally. McDonald’s has been successful in establishing franchises in every continent.
McDonald’s considers the regulations and political environments of other countries. Companies deciding to branch out into other countries must consider the financial and political risks involved. Financial risks are associated with the fluctuating foreign exchange and the differing country interest rates (Currency Exchange Rate, 2007). One example of interest rates, short-term interest rates could be 2.8 percent in the United States, 3.5 percent in the euro countries, and only .5 percent in Japan. Transactions with these varying interest rates can knock a company off course and transform positives to negatives.
The need to adjust marketing mixes according to another countries preferences is a necessity in global marketing. Companies must decide how much of their products, promotion, price, and channels should be adapted for each foreign market. For instant, McDonald’s has built its reputation on their fast-food burger product. However, before entering the India market that focus had to change because of cultural differences. India considers the cow sacred, so the MC burger would have been an insult to Indians and a disaster for the company. Hence, the McDonald’s India developed a special menu with vegetarian selections...
You must Login to view the entire paper.
If you are not a member yet, Sign Up for free!