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Environmental Aspects. Running head: Environmental Aspects Environmental
Aspects Bruce McCormack University of Phoenix ENVIRONMETAL ...
... Environmental Aspects Information that will be discussed and analyzed in the
environmental aspects portion is markets, customers, and competition. ...
... Some of the environmental aspects that were tangible in 2003 are the following ?
Weakness in the US economy ? The war in Iraq ? Bad weather in the Northeast ...
... operations. The marketing audit includes the finding on three environmental
aspects that affect the company marketing strategy. The ...
... Marketing Environment Analysis The next part of Audit process is to understand
the business environmental aspects of the company. ...
Submitted by daddybcat on March 6, 2007
Category: Business
Words: 849 | Pages: 4
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Running head: Environmental Aspects
Environmental Aspects
Bruce McCormack
University of Phoenix
ENVIRONMETAL ASPECTS
A businesses' external environment can be defined as all the factors outside an organization that are taken into consideration by the organization in its decision-making (Duncan, 1972). The external environment is made up of three components: the remote environment, the industry environment, and the operating environment. In order to gain competitive advantage, an organization needs to study its external environment and make use of the opportunities there. To sustain a competitive advantage, the organization must respond to the information gathered through its study of the external environment by altering its strategies and plans as the need arises. The organization will study any number of factors of its external environment, which can include the state of the economy, government interaction, the legal landscape, or its suppliers and service providers.
Environmental scanning is the acquisition and use of information about events, trends, and relationships in the organization's external environment and is used to plan the future course of action. An organization hopes to improve its position in the future by understanding the forces of change and developing effective responses through environmental scanning. Environmental scanning is the main source of information that an organization uses to adapt to its changing external environment.
Detroit Diesel Remanufacturing Corporation (DDRC) has five engine remanufacturing plants located in the United States and Mexico. These plants take in diesel truck and off-road diesel engines, disassemble them to their core, and through high intensity heating and cleaning processes, remove the oil and grease contaminants. The restoration process uses computer-aided measuring, gauging, reassembly, and testing to assist factory workers in...
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