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Environmental Analysis: Jamba Juice

Environmental Analysis Paper

MBA580

University of Phoenix





Environmental Analysis Paper

As the world changes, forces and trends change as well. In the United States there are several forces and trends that are affecting just about everyone. One of the biggest forces in the US currently is the economy. The unemployment rate is up and consumers are spending less, which is having a direct impact on businesses. Another trend we are seeing is the rising fuel cost. The price of fuel has significantly increased over past two years and is predicted to go even higher. In an effort to reduce the impact of higher gas prices, farmers have started to grow more corn for the purpose of creating ethanol. Although the ethanol may aid in slightly decreasing fuel cost, it raises the prices for vegetables and fruit, which still hurts American consumers. This paper will address trends and forces that are affecting Jamba Juice, and are likely to continue affecting the organization in the future. The paper will also address the organization strengths, weaknesses, opportunities, and possible threats. Next the paper will discuss Jamba Juice’s market structure, its current situation, current position, and the primary product and service line. Lastly the paper will identify long-term goals and revisit the mission and vision statements.
Jamba Juice’s primary product is an “all fruit” smoothie and they pride themselves on using the freshest ingredients. The drinks contain soy milk, sherbet, yogurt, or sorbet. The customers have the option of adding boosts to their drinks, which are basically scoops of calcium, fiber, and even energy. The boosts are actually free. Jamba Juice also offers fresh wheat grass shots and freshly squeezed juice shots. The...