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Environmental Analysis: Gerald Champion Week 3

Environmental Analysis
MBA580
University of Phoenix


Situation
In the last strategic plan completed in 2007, the board of directors identified six broad strategic goals that were to drive the organization’s progress. The strategies are:
• Service Availability and Expansion
• Customer Satisfaction
• Workforce Development and Retention
• Physician Resources and Relationships
• Future of Information Technology
• Strategic and Financial Integration
All strategic issues will focus on these factors, which will impact accomplishment of their mission, vision and values. This strategic plan update will focus on two of these strategies: workforce development and retention and strategic and financial integration.
Strategic Imperatives
The environmental assessment for Gerald Champion would indicate that the organization has positioned itself in the market to be the leader of health related services. The flexibility of the organization to venture abroad with joint ventures and developing relationships with its military friends would indicate the organization understands the variables that exist in its environment. The organization has been able to build a solid financial foundation that provides the funding for infrastructure changes and operational ventures.
However, the threat of additional competition must not be taken lightly as this would further carve out profitable services and create real financial operation challenges. While Gerald Champion has been able to maintain staff, their high turnover rate (27%) is a problem and will only further complicate their problems. Reduction of the turnover rate is a key challenge for the organization in the next few years.
Another area of opportunity for the organization will be in lobbying for changes in the reimbursement levels for the organization. The management team is challenged to evaluate its services and to make critical decisions about service profitability and community need. The move to tie...