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Environmental Analysis of Dell Organization. Environmental Analysis of
Dell Organization Industry Environment Competitive Rivalry ...
SWOT Analysis of DELL. ... initial products, the technologies adopted, the organization
structure employed ... Environmental Analysis: This is the most important part of ...
... INTERNAL ENVIRONMENTAL ANALYSIS An organization’s external ... By using the direct model
strategy, Dell is using a different approach to woo the Chinese ...
... include changes in the external organization of economic ... The external environmental
analysis will discuss this culture ... With this JIT, Dell produces and provides ...
... products uniformly and consistently in the adverse manufacturing and environmental
conditions of the ... "Dell’S Locations Target More." Current Analysis. ...
Submitted by kalid on December 8, 2005
Category: Business
Words: 1021 | Pages: 5
Views: 1391
Popularity Rank: 2,709
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Environmental Analysis of Dell Organization
Industry Environment
Competitive Rivalry
The competitors to Dell are as follows: Hewlett-Packard, IBM, and Sun Microsystems (Hoovers). HP and IBM pose the biggest threat in competition. Dell’s sales overview has increased each year except for 2001 to 2004. In 2001 the annual sales in millions were $31,888 and a major increase in sales in 2004 at $41,444.0. (Hoovers).
In terms of Entry Barriers, Dells direct to consumers sales approach has increased their sales each year and they will soon be among their top competitors. Because of this approach, Dell has entered into this highly competitive market in a unique way. The biggest entry barrier that Dell has to face when entering into the technology industry is having customers gain the trust of company over the more popular veteran computer companies. Nevertheless many of competing companies use a range of different suppliers. Competitor Sun Microsystems annual sales are lower than Dell’s. They offer an online service where customers can order servers, and personal computers. They differ from the rest of the organizations is that they do not use the Microsoft operating system which is a weakness compared to the rest. Sun does not see Dell as a major competitor, in obvious place of Dell; they see Microsoft as a major competitor along with Hewlett-Packard and IBM
This being said, Dell is performing in the right direction and sales are increasing dramatically overtime as mentioned above, and the competition exist between the companies and that what makes Dell unique. The increase in sales between 2001 and 2004 proves the success for the organization.
Operating Environment
Consumers view Dell as a quality brand at a good price. Some consumers find that Dell’s competitors may be a little more expensive but still offer a quality brand the company plans to launch a sales campaign –“Dell on Ice” – that will...
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