Enviroment In Buisness

Chapter 1:
**GLOBALIZATION = is the internationalization of markets and corporations, has changed the way modern corporation do business. Ex, Nike manufacturing its athletic shoe in many Asian countries.

    • **Giddens feels that everything in the world is changing as a result of a phenomenon he calls "Globalization".
    • Giddens recognizes that people have different views about globalization.
    • **The "skeptics" view the world as subject to a historical cycle of events. Globalization is just talk.
    • **The "radicals" argue that globalization is real. Giddens agrees with radicals who see globalization as a process providing a consistent pattern to some changes happening in the economic, political, cultural and technological fields.

    • Many businesses – large and small – are concerned with the phenomenon of globalization.

APPLICATION

      ❖ SWOT analysis is a simple business technique which many decision makers undertake to understand the circumstances in which their businesses operate.
      ❖ SWOT stands for
        Strength Weaknesses Opportunities Threats
      ❖ Decision makers must examine internal structure and operations of the business to evaluate its current strengths and weaknesses, such as products and marketing.
      ❖ Also decision makers must examine the external environment for potential opportunities and threats to the business. These could include changes in economic conditions or government policy, for example.
      ❖ Knowledge and understanding of the outside world or "environment" are important for the business's survival and future direction.
    • The business organization is subject to many external influences which make up what we call the "environment". These external influences are political influences, economic influences, social influences, legal influences and technological influences.
    • These influences will always have an impact on the "business behavior". For example, if the organization...