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Enviornmental Factors

HERO HONDA V/S BAJAJ AUTO LTD.

It's a war out there, when it comes to the two automobile companies Hero Honda and Bajaj auto to slug it out at the top spot. There may be many others in the fray like TVS Suzuki, Yamaha, LML, and Kinetic, who all have plans of their own. But clearly it's a two-horse race today, with Hero Honda and Bajaj between them lording over three fourths of the market.

Yesterday's King of the Road has been dethroned, and Hamara Bajaj has made way for Hero Honda's Suhana Safar. Bajaj Auto may still be king in scooters, but that's a pie that's shrinking fast, by almost 15 per cent a year. In the market that's growing-motorcycles, at 25 per cent-Hero Honda rules the roost with a 50 per cent share, and Bajaj commands just about half of that. Motorcycles today make up 60 per cent of the 3.2 lakh a month two-wheeler market, and will count for two-thirds in three years. Bajaj may still be dominant in 50 per cent of the two wheeler market, but it is losing out completely in one-third of it, which Rajiv Bajaj calls the ''executive segment,'' where Hero Honda calls the shots.
Source: http://www.india-today.com/btoday/20010916/cover.html

HERO HONDA [pic]
Hero Honda Motors Limited, based in Delhi, India, is the world's third largest manufacturer of motorcycles after Honda and Yamaha. Hero Honda is a joint venture that began in 1984 between the Hero Group of India and Honda of Japan. It has been the world's biggest manufacturer of 2-wheeled motorized vehicles since 2001, when it produced 1.3 million motorbikes in a single year.
Hero Honda's Splendor is the world's largest selling motorcycle.
“Hero” is the brand name used by the Munjal brothers in the year 1956 with the flagship company Hero Cycles. The joint venture between India's Hero Group and Honda Motor Company, they are related to Jagdish Lal Munjal
During the 80s, Hero Honda became the first company in India to prove that it was possible to drive a vehicle without polluting the roads....