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Envauto

MARKETING
PLAN

Bruno Monteiro 8224
Luís Cerqueira 8282
Miguel Caetano 8355
Rita Boavida 8250
Tiago Rodrigues 8195

INDEX

ENVAUTO MAIN ACTIVITY
MACROENVIRONMENTAL FACTORS
PEST
MICROENVIRONENTAL FACTORS
PORTER’S FIVE FORCES
BCG METRICS
COMPETITIVE ANALYSIS
SWOT ANALYSIS
MISSION STATEMENT
VISION
OBJECTIVES
DIAGRAM
SMART MARKETING OBJECTIVES
STRATEGIC TRIANGLE
SEGMENTATION
TARGETING
POSITIONING
MARKETING MIX
PRODUCT/SERVICE
PLACE
PROMOTION
PRICE
FINANCIALS
TABLE FINANCIALS
BREAK-EVEN
IMPLEMETATION
CONTROLS

o Envauto main activity

Envauto is an idea for a company that provides a collecting service of residuals left behind by the automobile bodyshops that can be divided in three steps:

1. Automobile residuals are separated by the bodyshops in different containers that are deliver by Envauto after signing a contract of quantity or period with the bodyshop. [pic]
2. When the containers are full the bodyshops contact Envauto and this one transports the residuals to an Envauto facility for selection and storage in a warehouse. [pic]
3. Sell of the residuals to other companies with recycle capabilities as raw materials or the own company make the recycling process and sell new products, according to the advantages and profits they may generate.

This represents only the main business of Envauto, because there is other activities that will be presented throw this work.

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o Macroenvironmental factors:
[pic]

o
o Microenvironmental factors:

Porter´s five forces:
[pic]

Note: the five forces are classified between 1 and 5, stating that the higher the number, the higher is the negative influence for Envauto

➢ Rivalry:
o Market...