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Entrepreneurship



Fun and Travel International



The AP degree programme in Marketing Management
Entrepreneurship,

Executive Summary

Fun and Travel International (FTI) will begin operations in August 2010 and provide adventure and sport/travel packages to people in Central Europe, Poland, where the head office is located. An opportunity for FTI`s success exists because the national tourism and travel industry is growing at 9%, and adventure travel at 12% annually. What is more, the travel market in Poland is growing and there are no providers who specialize solely in adventure travel to Turkey. The company is poised to take advantage of this growth and lack of competition with and experienced staff, excellent location, and effective management and marketing.

The company`s goals over the next three years are:
Sales of 200.000 PLN by year three
Maintain margins of 10% on all airline travel
Achieve 15% of sales from the internet
Become the biggest organizer of package holidays with Turkey as a main destination

In order to achieve these goals FTI needs to focus on the three key areas of:
Effective segmentation and targeting of adventure travelers within the larger travel market
Successfully position ourselves as adenture travel specialists
Communicate the differentation and quality of our offering through personal interaction, media, and regional marketing
Develop a repeat-business base of loyal customers in order to create sufficient sales.

FTI will be owned and operated by Katarzyna B. and Esra G. in Warsaw, Poland. Founders and employees of Fun and Travel International are experienced travel industry professionals and are passionate about the activities FTI will promote and offer.

It is often difficult to plan a trip to a land which has so much to offer. The Fun and Travel agency is there to solve this problem. The agency take care of almost all the necessities of the traveler, beginning with their accommodation to their...