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Enterprise Skill Assignment

Submitted by im_truongchinh on September 20, 2007

Category: Business
Words: 6192 | Pages: 25
Views: 437
Popularity Rank: 19,641
Average Member Grade: N/A (Add a Comment / Grade this Paper)

CONTENT LIST:
Number 1Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…. 2 - 6

Number 2Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…. 7 Β– 11

Number 3Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…Β….................... 12 Β– 15

Number 4Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…. 16 - 19

Number 5Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…. 20 Β– 23

Number 6Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…. 24 - 27

Reference ListΒ…Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…Β…................. 28

Question 1
Choose any fast-food industry and examine critically the key macro-environmental and micro-environmental factors affecting the success of its business.

BURGER KING

This company started with one restaurant in Miami in 1954 and now has grown to more than 11,100 restaurants in more than 65 countries worldwide. 75% of Burger King's outlets are located in the United States. In fiscal year 2002, the firm had US $11.3 billion in total sales. Around 58% of its business is drive-through, and 20% is take-out. It has more than 340,000 employees and sells about 2.4 billion hamburgers a year. Burger King is the world's second largest Quick Service Restaurant system and now Burger King is on the third place of the biggest burger chain behind McDonald's and Wendy's in the world but this company is on the 1st place of the biggest burger chain in Singapore.

Macro-environmental factors:

1. Political and regulatory factors

Political and regulatory environment include laws, government agencies, levels of taxation, safety regulation and pollution control regulation that influence and limit organizations/individuals in a given society. This factor is linked to laws and every country has different laws.

Singapore is not an Islamic country like Indonesia or Malaysia; it gives profit to Burger King who sells burger....

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