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The current business trend of rising dot-com and Internet firms is transforming the job market in the United States. Loyalty has become almost an obsolete concept of the modern day business world. Traditional and "old economy" business corporations and firms are being forced to alter their traditional ways and revamp their employee benefit packages. A laid back, flexible atmosphere along with a large employee compensation packages, that are offered by many new dynamic corporations appeal to ambitious job seeking individuals. The traditional business firms are losing their most talented, motivated employees. The workers are abandoning their current jobs and finding work in risk taking corporations that offer compensation and incentives such as, stock options, 401k plans and telecommuting options. In order for the traditional companies to compete in the modern job market they have been forced to implement some of the new concepts of employee compensation and reevaluate their current systems and environments.

In today's economic environment of low unemployment and increased job growth, U.S. workers are demanding more and more employee benefits. Traditional companies are becoming increasingly aware of the phenomenon of talented professionals constantly changing careers in search of the most beneficial and convenient job. The employees are departing from the traditional business world to work for new business corporations who offer more compensation towards individual employees. They are in search of the corporation where they will receive the largest amount of benefits a convenient lifestyle. "Old economy" companies have come to the realization in order to compete in the new job market they need to and create a more appealing atmosphere and options

Stock options and 401k plans appear to be the most appealing aspects of the new wave employee benefits. Financial compensation through stock options is a special recruitment and retaining...

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