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Energy Drink Critique

Go-Go Sexy Energy Drink Critique

The positioning strategy of the Go-Go Sexy energy drink is primarily focused on young teens and adults from the ages of 15-25 years old who are on the go and need a fast energy boost. They are also targeting those who are attending colleges and clubs with the intentions to raise brand awareness and attributes of the product such as good taste, fair price and giving that extra energy boost that people need. I believe that this is the central theme that this product is trying to achieve in order from them to become successful in their attempts to be marketable and successful in introducing this new product on the market.

As far as sales and recognition are concerned, I strongly feel that this ad campaign will not be successful in sales but might have done a fair job in getting the product recognized in the market through their efforts. The reason that I believe this ad campaign will not be successful as far as sales are mainly because of their target audience and because of their market segmentation. On top of those two key issues, I also believe that introducing another unknown energy drink in the U.S. market is unprofitable when you are challenging other successful brands such as Red Bull, Sobe and the many others that have been a mainstay in the American markets. If it was another product they might have had a chance to be in the competition. Although they might have done a good job in brand recognition through the various print and media efforts, I strongly believe that sales will not be compatible with their efforts put forth through brand awareness and recognition.

If I had the opportunity to market the Go-Go Sexy energy drink I would do things quite a bit differently. Some suggestions that I would offer would be to change the segments that they are marketing too. Trial usages of the product is not a bad idea, but why not introduce it somewhere like Europe where energy drinks...

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