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IT enablement of APPG refinish business. Project Synopsis “IT Enablement
of APPG Refinish Business” Done at Asian paints Ltd, Systems ...
Submitted by sriram114 on September 7, 2007
Category: Business
Words: 1516 | Pages: 7
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Project Synopsis
“IT Enablement of APPG Refinish Business”
Done at
Asian paints Ltd,
Systems Department
NITIE, Mumbai
Name Mobile E-mail Id
Sriram Vasudevan 9833502344 sriram114@gmail.com
Project Title IT Enablement of APPG Refinish Business
Project Area Systems, Customer Relationship Management System.
Executive Summary
Today’s business environment is highly competitive and dynamic, replete with powerful competitors for whom the entire globe is a platform. Customers are more sophisticated and selective, demanding higher levels of service, quality, and customization. In this climate, companies that maintain their focus on their customers have a competitive advantage. These companies see and capitalize on opportunities before the competition; and orient their internal processes and services to enhance customer satisfaction and loyalty.
APPG – a 50:50 joint venture between Asian paints and PPG, USA – is the market leader in auto refinish business with around 40% market share. However, it faces intense competition from Dupont, Akzo Nobel and others. In this business, the Territory Sales In-charge (TSI) is the face of the company for the customer. One of the main drivers of the business is the quality of service these TSI’s provide to the customers. At the same time, the attrition rate among TSI’s is very high. So, it is imperative to devise a system which will profile the customers, and give quick and easy access to this data across the organization. More than just data access, this system will empower the APPG management to segment their customers and make crucial investment decisions.
Also, there is a need to bring in a Service focus to the Sales force; monitor and evaluate the effectiveness of the services provided; and incentivize improvements in overall...
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