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Electronic Art 2007

There are many people play video game, pc game, massively multiplayer online game and mobile game, the game industry is increasing. Because of technology, the game industry can develop more game which have high quality, and develop more generation of console.
According case 15, author talked about how game industry increases recently and what situations for game industry are. He also divided game industry for several segments, such as video game, pc game, massively multiplayer online game and mobile game. He also discussed how each segments is developed. Moreover, the author also describes Electronic Art’s situations in some parts, such as developing process, strategies, suppliers, distribution and competitors.
This paper will briefly to talk about element of Electronic of Arts, discuss about the global video game industry by five-force analysis, talk about SWOT analysis reveal about Electronic Arts’ situation, and explain what is Electronic Arts’ generic competitive strategies.

Everyone’s industry change very fast, video game industry is also. From 2000 to 2007, the size of video game market increase from $24 billion to $58 billion, new platform, such as Sony PS3, Microsoft Xbox 360, and Nintendo Wii had incorporated faster processing speeds, digital and high-definition graphics capability, and online connectivity. Those characteristics can attract consumer to buy game-playing device and new game. There are more and more people spend more time to play video game, in the United States, game players spent time playing video game more than watching TV and movies on DVDS. Moreover, the age of game players are increase. Moreover, because of new technology, high-definition graphics, online connectivity, extend of online game, popular movies digital download and mobile, the demands of global video game rises violently.
The Five-Forces Model of Global Video Game industry
1. Competitive pressures associated with the jockeying among rival sellers
• For global game...