Effectiveness of Services Marketing at IRCTC – with reference to Lucknow Region
Effectiveness of Services Marketing at IRCTC – with reference to Lucknow Region
Overview
Indian Railway Catering and Tourism Corporation (IRCTC) is a subsidiary of the Indian Railways that handles the catering, tourism and online ticketing operations of the railways. It has been set up by the Ministry of Railways with the basic purpose of hiving off entire catering and tourism activity of the railways to the new Corporation so as to professionalize and upgrade these services with public-private participation. Indian Railways span global volumes in hospitality and catering sectors with services provided to 13 million passengers every day. The objective of this research is to study the service delivery mechanisms adopted by the IRCTC. As it is the only player in the railways quality service delivery to its total clients in addition to it, IRCTC also deals with demand supply, customer satisfaction and their involvement in making the Government subsidiary a leading player in the tourism and online ticketing is needed .
SCOPE & OBJECTIVE OF THE STUDY
The study covers the various aspects of strategies which help in determining the Service offerings and analysis of this industry. The primary objective of the study is to evaluate the effectiveness of Services Marketing at IRCTC. In the light of this primary objective, the following sub-objectives are set.
To review the historical aspects of IRCTC and its growth.
To identify the service and technology needed in IRCTC.
To assess the purpose and uses of effective service and technology.
To study and analyze the further steps to be taken after doing the necessary analysis of IRCTC.
To evaluate various techniques or operations followed in this regard.
To know how mutuality it will increase and strengthen the relationship between each employee and customers.
To know the commitment of the employees towards the organization with the Company’s policies.
RESEARCH METHODOLOGY
Research is an art of
Overview
Indian Railway Catering and Tourism Corporation (IRCTC) is a subsidiary of the Indian Railways that handles the catering, tourism and online ticketing operations of the railways. It has been set up by the Ministry of Railways with the basic purpose of hiving off entire catering and tourism activity of the railways to the new Corporation so as to professionalize and upgrade these services with public-private participation. Indian Railways span global volumes in hospitality and catering sectors with services provided to 13 million passengers every day. The objective of this research is to study the service delivery mechanisms adopted by the IRCTC. As it is the only player in the railways quality service delivery to its total clients in addition to it, IRCTC also deals with demand supply, customer satisfaction and their involvement in making the Government subsidiary a leading player in the tourism and online ticketing is needed .
SCOPE & OBJECTIVE OF THE STUDY
The study covers the various aspects of strategies which help in determining the Service offerings and analysis of this industry. The primary objective of the study is to evaluate the effectiveness of Services Marketing at IRCTC. In the light of this primary objective, the following sub-objectives are set.
To review the historical aspects of IRCTC and its growth.
To identify the service and technology needed in IRCTC.
To assess the purpose and uses of effective service and technology.
To study and analyze the further steps to be taken after doing the necessary analysis of IRCTC.
To evaluate various techniques or operations followed in this regard.
To know how mutuality it will increase and strengthen the relationship between each employee and customers.
To know the commitment of the employees towards the organization with the Company’s policies.
RESEARCH METHODOLOGY
Research is an art of