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Effect Of Gender And Age In Values Prioritization

CHAPTER I

THE PROBLEM AND ITS SCOPE

RATIONALE OF THE STUDY

Now we are living in the Modern, Scientific and Technological world. Science and Technology have brought enormous changes in the society. The attitudes of the people are also changing in the day to day life of human beings. 
Man is a unique creation in this universe that under certain parameters is free to make his own destiny. Now, if man has to make his destiny, the question of values in life comes up. He has to think naturally as to what should be the guiding norms of life process. It is therefore clear that the guiding factors for man, which provide the prime motivating force behind his thought, emotion and action, have to be moral and spiritual. The socio-cultural and spiritual life of man has to bring peace, progress and welfare for both the individual and the society. This is precisely the reason why the modern society is worried about the deterioration of values.
Values are the goals of man’s striving. They render meaning to one’s existence and complete fulfillment to a man’s personality as an individual and as a member of the community. (Andres 2001:15)
What makes life fulfilling? While no single answer might be appropriate for everyone, asking the question is. As Socrates put in his famous dictum: “The unobserved life is not worth living.” Taking one’s life seriously must include reflecting on one’s values. (Halberstam 2004:320)

Values certainly play an important role in our development as individuals. Like personality, values may vary from one person to the other. The most important value of one person may not be the most important value for another. Through having this set of values, people are guided towards living a better life. It helps an individual project a better image of him. Values also affect attitude and behavior of an individual. As much as possible, one should acquire numerous important values so that the individuality of a person would...